3M features immersive VR installations

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand here at Intertraffic Amsterdam can experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to
March 20, 2018 Read time: 2 mins
Joline Bogden; 3M on a roll
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand here at Intertraffic can experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which also uses VR, provides users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also on the company’s stand, 3M is highlighting the future of printing, delivered today, by featuring the latest technology to meet customers’ business goals, no matter the size or the need. This includes the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

Stand 10.407

%$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.3M.com/RoadSafety false http://www.3m.com/RoadSafety false false%>

For more information on companies in this article

3M

Related Content

  • Lyft updates app to boost two-wheeled travel
    October 2, 2019
    Lyft is tweaking its app in a bid to make it easier for users to switch between different modes of travel - including scooters, bikes, public transit and car rentals. The ride-share firm has added shared bikes and scooters to its app over the past year and says more people are opting for its ‘greenest ride options’. The app displays mobility options in a city and Lyft says it helps users find the safest routes for bikes and scooters. The app will also allow users to compare the time and cost acro
    Read More
  • Japan to equip 5G base stations on traffic lights
    June 24, 2019
    The Government of Japan is to install 5G wireless communications base stations on traffic signals nationwide by 2025. A report by The Japan News says the project is expected to reduce costs for telecommunications service providers. As part of the project, traffic signals will be equipped with devices to measure the amount of traffic. The information sent from the stations to the vehicles is expected to support autonomous driving. Japan is not the only company looking to harness the potential of 5G. In F
    Read More
  • Kathrein boosts auto ID solutions and links up with Tönnjes
    March 20, 2018
    Kathrein Solutions says that its RRU4000 reader unit and ARU3000 antenna reader unit are the next generation family for all AutoID solutions. To meet all requirements of Industry 4.0, the systems have highly efficient integrated multicore industrial PC (iPC) to process applications, filter algorithms for data mining and business events directly on the device. The RRU 4000 series includes a flexible multiplexer to connect up to four external antennas. The ARU 3000 series includes an integrated 65°
    Read More
  • Cohda Wireless to trial AVs which can talk to each other in Australia
    October 15, 2018
    Cohda Wireless is to trial two autonomous vehicles (AVs) in Australia this month. The MKZ Sedans can communicate with traffic lights and each other – and the company also expects them to be able to detect pedestrians around blind corners. The initiative, approved by the South Australian government, will take place in Adelaide’s central business district on closed-off roads. Dr Paul Gray, chief executive officer of Cohda Wireless, told ABC that the technology is intended to reduce the chance of huma
    Read More

Highlighted Content