3M features immersive VR installations

We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand here at Intertraffic Amsterdam can experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to
March 20, 2018 Read time: 2 mins
Joline Bogden; 3M on a roll
We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 4080 3M stand here at Intertraffic can experience the future through two virtual reality (VR) installations.


The 3M Connected Roads programme enables visitors to immerse themselves in a VR world that provides a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

Meanwhile, the Safer Roads Experience, which also uses VR, provides users with a chance to see the difference retroreflective materials can make for safer roadways by improving visibility of lane markings in wet and dry weather conditions; or signs that can be seen any time of day or night; or by creating safe navigation for construction work zones, along with a host of other applications.

3M says these two programmes are an example of how the company is fully focused on improving safety for the driver of today as well as creating an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.  

Also on the company’s stand, 3M is highlighting the future of printing, delivered today, by featuring the latest technology to meet customers’ business goals, no matter the size or the need. This includes the full breadth of solutions for roadway safety from reflective sign sheeting for both permanent and temporary applications, to wet reflective pavement markings, to vehicle conspicuity and licence plate technology.

Stand 10.407

%$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.3M.com/RoadSafety false http://www.3m.com/RoadSafety false false%>

For more information on companies in this article

3M

Related Content

  • Nokia celebrates growing ITS presence
    March 20, 2018
    Visitors to the Nokia stand will undoubtedly come away with a new appreciation for the company as a growing global player in intelligent transportation systems (ITS), highway and smart city innovation. And we are not talking about aspirations. Take just one example: Nokia is the networking technology partner for GeneSys on a 10-year contract for Highways England in the UK. Nokia is responsible for delivering an IP/MPLS critical communications network for the National Road Telecommunications System (NRTS
    Read More
  • Cross Zlin’s optical sensors increase options for WIM
    March 20, 2018
    Having won the 2016 Intertraffic Innovation Award, Cross Zlin is back again with a host of new products including a shortlisted fibre-optic based weigh-in-motion system called OptiWim. Marketing manager Libor Sušil describes the system as weigh-in-free-flow as it measures the axle across the full lane width regardless of the position of the wheels and the sensor can also detect underinflated tyres even on twin wheel configurations. He likens the measuring method to that of a strain gauge but adds that th
    Read More
  • Sompo to launch system to assist virtual testing of AVs
    February 19, 2019
    Sompo Japan Nipponkoa Insurance is to develop a system which will allow local governments to carry out virtual tests of autonomous vehicles (AV). A report by The Japan News says the insurance company is hoping to reduce costs associated with real-world testing by providing a virtual environment which will feature road conditions based on 3D maps. This project stems from an agreement with Tier IV, a developer of autonomous driving technologies and measuring technology firm Aisan Technology. The system
    Read More
  • Xerox plays a leading role in ITS World Congress
    September 24, 2012
    Xerox will play a leading part in the ITS World Congress in Vienna through its presence in two executive, six special interest, and one technical session, as well as the company’s sponsorship of the VIP room. The company says it intends to use the event to underline its status as a global leader in business process and information technology services and the largest provider of mobility solutions to governments worldwide. As Xerox points out, for over 40 years it has worked together with transportation clie
    Read More

Highlighted Content