MaaS Market London: year one update from Whim West Midlands

Almost a year after it came into operation, Transport for West Midlands’ head of smart travel, Chris Lane, will update delegates at the MaaS Market Conference (London 20 and 21 March) on how the Whim West Midlands pilot scheme is working in practice. Introduced in conjunction with MaaS Global, Whim West Midlands is the UK’s first Mobility as a Service platform to go live to the general public and combines public transport (bus and tram) with on-demand taxis and bike sharing. The initial Pay-As-You-Go se
February 20, 2019 Read time: 2 mins
Almost a year after it came into operation, Transport for West Midlands’ head of smart travel, Chris Lane, will update delegates at the 8545 MaaS Market Conference (London 20 and 21 March) on how the 8727 Whim West Midlands pilot scheme is working in practice.


Introduced in conjunction with MaaS Global, Whim West Midlands is the UK’s first Mobility as a Service platform to go live to the general public and combines public transport (bus and tram) with on-demand taxis and bike sharing. The initial Pay-As-You-Go service is to be complemented by monthly plan option aimed at regular bus users who also take the occasional taxi.

Lane will present one of the conference’s five Mobility as a Service case studies while other sessions will provide information for local authorities and transport operators on progressing MaaS in their area and the likely winners and losers in the new transport landscape.    

MaaS Market 2019 will take place at the Inmarsat Conference Centre in London on 20 and 21 March. For full details of the programme, and to book tickets, go to %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.maas-market.com false https://www.maas-market.com/ false false%>.

Related Content

  • February 3, 2017
    Book your place at MaaS Market Conference
    MaaS Market, which concentrates on Mobility as a Service, takes place at the Inmarsat Conference Centre, London, UK on 22 and 23 March 2017, looking at new ways of getting people to their destination and new ways for them to pay for transport services. There are only a limited number of delegate places still available for this two-day, international, senior-level conference, so visit www.MaaS-Market.com to view the programme and reserve your place.
    Read More
  • August 10, 2016
    ITS International launches MaaS Market Conference
    ITS International is to host its first conference for national and city authorities interested in the benefits and implementation of Mobility as a Service (MaaS). There is no doubt that Mobility as a Service (MaaS) will be a major disrupter and the next mega-trend in urban and inter-urban transport. Why? Because it is more convenient and cheaper for the individual traveller.
    Read More
  • January 30, 2019
    MaaS Market London: rising tide won’t lift all transport providers
    In his keynote address to the second day of ITS International’s MaaS Market Conference (London, 20-21 March), connected vehicle expert Frederic Bruneteau will consider ‘The harsh reality of urban mobility: Winners and losers in the MaaS value chain’. The founder and managing director of Ptolemus Consulting, Bruneteau will argue that while Mobility as a Service (MaaS) may replace 2.3 billion car journeys by 2023, not all service providers will benefit – evidence of which is becoming increasingly apparent.
    Read More
  • February 6, 2019
    MaaS Market London tackles transport firms’ big question
    Will Mobility as a Service (MaaS) destroy public transport as we know it? That’s the question representatives from the taxi, bus, rail and multi-modal sectors will consider in ‘The role of vertical transport providers’, the opening session of the 2019 MaaS Market Conference (London, 20-21 March). Amid growing evidence of traditional transport operators losing out to the new mobility providers, particularly in urban areas, the panel session will debate the potential and actual benefits and pitfalls of par
    Read More

Highlighted Content