Skip to main content

MaaS Market London: year one update from Whim West Midlands

Almost a year after it came into operation, Transport for West Midlands’ head of smart travel, Chris Lane, will update delegates at the MaaS Market Conference (London 20 and 21 March) on how the Whim West Midlands pilot scheme is working in practice. Introduced in conjunction with MaaS Global, Whim West Midlands is the UK’s first Mobility as a Service platform to go live to the general public and combines public transport (bus and tram) with on-demand taxis and bike sharing. The initial Pay-As-You-Go se
February 20, 2019 Read time: 2 mins
Almost a year after it came into operation, Transport for West Midlands’ head of smart travel, Chris Lane, will update delegates at the 8545 MaaS Market Conference (London 20 and 21 March) on how the 8727 Whim West Midlands pilot scheme is working in practice.


Introduced in conjunction with MaaS Global, Whim West Midlands is the UK’s first Mobility as a Service platform to go live to the general public and combines public transport (bus and tram) with on-demand taxis and bike sharing. The initial Pay-As-You-Go service is to be complemented by monthly plan option aimed at regular bus users who also take the occasional taxi.

Lane will present one of the conference’s five Mobility as a Service case studies while other sessions will provide information for local authorities and transport operators on progressing MaaS in their area and the likely winners and losers in the new transport landscape.    

MaaS Market 2019 will take place at the Inmarsat Conference Centre in London on 20 and 21 March. For full details of the programme, and to book tickets, go to %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.maas-market.com false https://www.maas-market.com/ false false%>.

Related Content

  • January 19, 2018
    Europe’s number one leading Mobility as a Service conference says the future of transport lies in delivering change
    First hand reports on the rapid progress being made, as well as the obstacles being faced, by Mobility as a Service projects across Europe dominate the agenda of the second “MaaS Market Concept to Delivery” conference taking place in London next month. Speakers will cover the political and regulatory implications, open data, technology and common standards, demand responsive transport and future business models. This is Europe’s number one leading MaaS event and it includes presentations from Port
  • January 24, 2019
    Impact of MaaS on taxi firms under spotlight at MaaS Market Conference
    The impact of Mobility as a Service (MaaS) on the taxi and private hire sector will come under close scrutiny at the 2019 MaaS Market Conference in London on 20-21 March. Lauri Suokannas, head of business development for Helsinki Taxis, will share his company’s experience in participating in the MaaS platform that has been operating in the city since November 2017. Not only are such services seen by many as the future for urban transport, globally MaaS is also predicted to replace 2.3 billion urban priv
  • January 16, 2019
    MaaS Market London: Top names debate local authorities’ digital dilemma
    Key players in the transport sector will debate the challenges faced by local authorities worldwide from new digitised platforms such as Mobility as a Service (MaaS) in a dedicated session at ITS International’s 2019 MaaS Market Conference in London this March. Taxi-hailing apps have already demonstrated the disruptive nature of new digitised transport services. As a result, some local authorities have struggled to retain control over issues such as traffic management and the vetting of taxi drivers and
  • April 23, 2018
    Need for co-operation highlighted at MaaS Market Atlanta conference
    City authorities worldwide need to work more closely together to shape the future of on-demand transportation services. Such co-operation could help reduce congestion and pollution, and improve the lives of citizens - that is the view of leading international experts who will be addressing MaaS Market – Concept to Delivery – the third Mobility as a Service (MaaS) conference to be run by ITS International.