MaaS Market London: year one update from Whim West Midlands

Almost a year after it came into operation, Transport for West Midlands’ head of smart travel, Chris Lane, will update delegates at the MaaS Market Conference (London 20 and 21 March) on how the Whim West Midlands pilot scheme is working in practice. Introduced in conjunction with MaaS Global, Whim West Midlands is the UK’s first Mobility as a Service platform to go live to the general public and combines public transport (bus and tram) with on-demand taxis and bike sharing. The initial Pay-As-You-Go se
February 20, 2019 Read time: 2 mins
Almost a year after it came into operation, Transport for West Midlands’ head of smart travel, Chris Lane, will update delegates at the 8545 MaaS Market Conference (London 20 and 21 March) on how the 8727 Whim West Midlands pilot scheme is working in practice.


Introduced in conjunction with MaaS Global, Whim West Midlands is the UK’s first Mobility as a Service platform to go live to the general public and combines public transport (bus and tram) with on-demand taxis and bike sharing. The initial Pay-As-You-Go service is to be complemented by monthly plan option aimed at regular bus users who also take the occasional taxi.

Lane will present one of the conference’s five Mobility as a Service case studies while other sessions will provide information for local authorities and transport operators on progressing MaaS in their area and the likely winners and losers in the new transport landscape.    

MaaS Market 2019 will take place at the Inmarsat Conference Centre in London on 20 and 21 March. For full details of the programme, and to book tickets, go to %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.maas-market.com false https://www.maas-market.com/ false false%>.

Related Content

  • MaaS Market London tackles transport firms’ big question
    February 6, 2019
    Will Mobility as a Service (MaaS) destroy public transport as we know it? That’s the question representatives from the taxi, bus, rail and multi-modal sectors will consider in ‘The role of vertical transport providers’, the opening session of the 2019 MaaS Market Conference (London, 20-21 March). Amid growing evidence of traditional transport operators losing out to the new mobility providers, particularly in urban areas, the panel session will debate the potential and actual benefits and pitfalls of par
    Read More
  • Impact of MaaS on taxi firms under spotlight at MaaS Market Conference
    January 24, 2019
    The impact of Mobility as a Service (MaaS) on the taxi and private hire sector will come under close scrutiny at the 2019 MaaS Market Conference in London on 20-21 March. Lauri Suokannas, head of business development for Helsinki Taxis, will share his company’s experience in participating in the MaaS platform that has been operating in the city since November 2017. Not only are such services seen by many as the future for urban transport, globally MaaS is also predicted to replace 2.3 billion urban priv
    Read More
  • MaaS Market London: Top names debate local authorities’ digital dilemma
    January 16, 2019
    Key players in the transport sector will debate the challenges faced by local authorities worldwide from new digitised platforms such as Mobility as a Service (MaaS) in a dedicated session at ITS International’s 2019 MaaS Market Conference in London this March. Taxi-hailing apps have already demonstrated the disruptive nature of new digitised transport services. As a result, some local authorities have struggled to retain control over issues such as traffic management and the vetting of taxi drivers and
    Read More
  • MaaS Markets conference leads delegates from concept to delivery
    December 5, 2016
    MaaS Market is ITS International’s first conference and will provide delegates with the information they need to move from concept to delivery.
    Read More

Highlighted Content