Skip to main content

Swarco installs 34 VAS cameras to calm speeding in Brent

Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.
February 12, 2018 Read time: 2 mins
129 Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.


VAS becomes activated when an approaching vehicle is travelling over the system’s pre-set threshold. It displays the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are CE marked for quality and safety and are built with the latest Swarco LED’s, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2W is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

“Whilst we wait to see what the data reveals in terms of the signs’ effectiveness, we are pleased that the project is bringing about more general awareness to all road users about the potential dangers to motorcyclists and reducing accidents overall. If these signs help to prevent a death or serious injury on the Borough’s roads then it is money well spent.”

For more information on companies in this article

Related Content

  • Europe’s road safety record suffers as austerity bites hard, say traffic police chiefs
    March 7, 2018
    Europe’s leading traffic police chiefs are struggling with the challenge of how best to manage the region’s road network in an era of austerity. Things are changing fast, and not for the better, reports Geoff Hadwick. Europe’s road safety record is under threat. Police budgets are being slashed, staff numbers are falling and a long-term trend towards ever-fewer road deaths has ground to a halt. The line on the graph has flat-lined. Does Europe’s road network face a far more dangerous future? Lower and
  • Jenoptik’s 100th Specs operation goes live on Grane Road
    November 8, 2017
    Jenoptik’s Specs Average Speed Enforcement Cameras have been installed between Junction 5 of the M65 near Belthorn though to A56 at Haslingden, following The Lancashire Road Safety Partnership’s plan to reduce casualties and collisions across chosen routes. The cameras are also designed with the intention of influencing driver behavior to create smoother traffic flows. Average Speed Check Signs are also being used throughout the route to ensure that drivers are aware that their speed is being monitored.
  • RAC survey shows big safety gains with average speed enforcement
    January 11, 2017
    Cheaper and easier communications are providing authorities with new options for influencing driver behaviour. Colin Sowman reports. It’s official; Average speed cameras (ASCs) cut the number of fatal or serious injury crashes by more than a third.
  • Swarco’s vehicle-activated warning signs alert drivers to a cyclist ahead
    January 15, 2020

    Swarco Traffic has created a ‘bicycle-ahead’ warning system for drivers on busy country lanes in the English county of Bedfordshire.