Skip to main content

Swarco installs 34 VAS cameras to calm speeding in Brent

Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.
February 12, 2018 Read time: 2 mins
129 Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.


VAS becomes activated when an approaching vehicle is travelling over the system’s pre-set threshold. It displays the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are CE marked for quality and safety and are built with the latest Swarco LED’s, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2W is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

“Whilst we wait to see what the data reveals in terms of the signs’ effectiveness, we are pleased that the project is bringing about more general awareness to all road users about the potential dangers to motorcyclists and reducing accidents overall. If these signs help to prevent a death or serious injury on the Borough’s roads then it is money well spent.”

For more information on companies in this article

Related Content

  • Speed limiters mandatory in EU cars by 2022
    March 28, 2019
    Various vehicle safety measures have been given the green light by European policymakers, paving the way for speed limiters in cars by 2022. The European Parliament, Council and Commission have approved the measures, which means such technology as lane assist, drowsiness detection, advanced emergency braking and intelligent speed assistance (ISA – or speed limiters) are expected to be mandatory – if formal approval is granted - in new vehicles in three years’ time. EU commissioner Elżbieta Bieńkowska, res
  • Observing driver behaviour in real traffic condition
    March 16, 2016
    The EU’s UDRIVE project will investigate driver behaviour in terms of road safety and the decarbonisation of road transport, as Nicole van Nes and Silvia Curbelo explain. There were nearly 25,700 fatalities on European Union (EU) roads in 2014 or, to look it another way, roughly 70 people are killed in traffic accidents on European roads every day - and many more are injured. Around 22% of the fatalities are pedestrians, 15% will be motorcycle riders and 8% cyclists. So despite the improvements in road safe
  • Extra enforcement key to cutting road casualties in The Netherlands
    November 27, 2013
    While The Netherlands already has some of the safest roads in the world it has ambitious plans to make them safer still, as Jon Masters discovers. In virtually all periodical studies and comparisons of countries’ road safety performance, the Netherlands is consistently in the top three and often leads the world, depending on how casualty figures are compared. According to the International Traffic Safety Data & Analysis Group (IRTAD) of the International Transport Forum, road deaths per capita have falle
  • Clearview Traffic shortlisted for two Highways Excellence Awards
    September 28, 2012
    Clearview Traffic Group has been shortlisted in two different categories for the Highways Magazine Excellence Awards 2012, with two diverse road delineation projects. In the Road Marking Project of the Year category, the company has been chosen as a finalist for its dynamic delineation project for the Hindhead Tunnel in Surrey, UK, where Clearview installed 868 Astucia IRS2 hardwired bi-directional road studs in a project initiated by the Highways Agency (HA) in 2007 to remove a major source of congestion a