Inrix and Citi Logik join forces to deliver movement analytics

Inrix has entered a strategic agreement with Citi Logik in a partnership that will combine mobile network data provided via Citi Logik with Inrix’s network of GPS data and advanced analytics tools to generate population movement insights for UK transport agencies, local governments, city planners and retailers. Accurate population movement insights are important for governments as they invest in transport infrastructure and improve urban mobility as more people move into the UK’s population centres. W
August 16, 2016 Read time: 2 mins
163 Inrix has entered a strategic agreement with Citi Logik in a partnership that will combine mobile network data provided via Citi Logik with Inrix’s network of GPS data and advanced analytics tools to generate population movement insights for UK transport agencies, local governments, city planners and retailers.

Accurate population movement insights are important for governments as they invest in transport infrastructure and improve urban mobility as more people move into the UK’s population centres.

When combined with GPS data and advanced analytics capabilities, the anonymised mobile network data points available to mobile operators can enable the accurate modelling of current and future population trends that will underpin the planning of smart cities.

For enterprises such as retailers, understanding where anonymous groups of people are, have been, how they got there and where they may be going next enables them to better engage with target audiences.
Networking & Communication Systems Urban Traffic Control

For more information on companies in this article

Related Content

  • When weather warnings get hyperlocal
    August 24, 2016
    David Crawford looks at new technologies to cope with the age-old problem of driving in bad weather. On the 10-year average, between 2005 and 2014 bad weather contributed to more than 1.5 million vehicle crashes in the US each year, resulting in more than 800,000 injuries and 7,400 deaths. These were the findings of analysis by Booz Allen Hamilton of NHTSA data which concluded that the loss of life, hospital treatment and damage to assets costs an annual average of $42bn.
    Read More
  • Spin pledges £100,000 to mobility research
    December 3, 2020
    Initial focus is on safety and will include data from Vivacity Labs' AI and IoT sensors 
    Read More
  • Smarter transport remains key to smart cities
    January 9, 2018
    Colin Sowman looks at some of the challenges and solutions that will provide enhanced transport efficiency in tomorrow’s smarter cities. However you define a ‘smart city’, one of the key ingredients will be an efficient transport system. As most governments and city authorities face financial constraints, incremental improvements in the existing systems is the most likely way forward. In London, new trains and signalling are improving the capacity of the Underground but that then reveals previously
    Read More
  • Joined-up thinking for future ITS
    May 8, 2015
    David Crawford looks at a US model which, for modest federal funding, is producing substantive results. Outward and upward is the clear message emerging from the US$458,000, 2015 workplan of the US government’s ENTERPRISE (Evaluating New TEchnologies for Roads PRogram Initiatives in Safety and Efficiency) joint funding scheme for ITS research.
    Read More

Highlighted Content