Here, a leader in navigation, mapping and location experiences, will come to the 2015 ITS World Congress with a powerful message: precise maps and connected data analytics hold the key to ITS. As the company points out, a city in motion generates a tremendous quantity of data, yet for the most part these data are still untapped and their potential value not fully leveraged. They are likely not shared with a broad network and probably not examined in a wider context with other data.