In Sweden, marketing company DDB Stockholm employed a mock speed camera as part of a promotional campaign for automotive manufacturer Volkswagen. The result was worldwide online interest and promotion of the debate over excessive speed to the national level. A developing trend in traffic management policy is to look at how to induce road users to modify their behaviour by incentivising change rather than forcing it through the application of penalties. There have been several studies conducted into this; an
Alterations to traffic signals and variable message signs are being activated to reduce congestion as soon as it occurs, through a pioneering fully automatic UTC system. Jon Masters reports In the South Yorkshire town of Barnsley in England, strategies for dealing with traffic congestion have been devised from analysis of queue data, then made to work automatically: “This represents the future of ITS for urban traffic control,” says Siemens Consultancy Services senior engineer David Carr. Over a career span
Skyline Products announced it has renewed its state-wide contract with Arizona Department of Transportation (ADOT) and will continue to be the provider for ADOT dynamic message signs (DMS), both full colour and amber. The contract includes LED DMS in full colour and amber for maximum flexibility. The full colour DMS allows for more complex messaging including graphics, while amber LED DMS is most commonly used for text messages, tolling, and travel time messaging.