Skip to main content

Swarco brings major innovation to Australia

For the first time at an ITS World Congress in Australia, Swarco will present its capabilities in road safety and intelligent traffic management solutions. A feature of the stand will be the company’s brilliant energy-efficient LED-based variable message signs. Adaptive traffic control and smart mobility software platforms will also be on display.
September 7, 2016 Read time: 2 mins

For the first time at an ITS World Congress in Australia, 129 Swarco will present its capabilities in road safety and intelligent traffic management solutions. A feature of the stand will be the company’s brilliant energy-efficient LED-based variable message signs. Adaptive traffic control and smart mobility software platforms will also be on display.

Visitors to the Swarco stand will have an opportunity of seeing a major innovation in optic  technology for variable message signs. Patented by Swarco Futurit, the company’s 3G7-Optic technology, which will be on show, means that for the first time it is possible for an optical lens to achieve the requirements of the highest luminance class (L3), the best contrast class (R3), and the most challenging beam width class (B7 - 60-degree full angle) with the LEDs operating at less than 20% of their maximum rated power. 

This opens up new standards for the readability of VMS, especially when used in urban areas, at customs and toll facilities, parking guidance systems, and a range of other areas. Using a pixel pitch of 16 mm for such applications increases legibility at short distances and operating current is reduced to 13% of the maximum rated value. Many millions of lenses of this special optic have been installed in Swarco VMS in European, American, and Arabian markets and the company is increasing its focus on the Asia-Pacific market: they have already been introduced in New Zealand and they are about to be homologated in Australia.

Under the motto “Austria meets Australia to jointly take traffic management to a new direction” Swarco will feature its Australian partner, Braums, on its stand. The company says Sydney-based Braums provides excellence in delivering, supporting and integrating Swarco’s world leading ITS products and solutions to the Asian Pacific ITS market.

For more information on companies in this article

Related Content

  • Dr Hiroyuki Watanabe looks ahead to 20th World Congress in Tokyo
    October 24, 2012
    The 20th ITS World Congress will be held in Tokyo from 14-18 October, 2013. Dr Hiroyuki Watanabe, Chairman, Japan Organising Committee reveals some of the highlights that delegates can look forward to.
  • Asecap prepares for ‘interoperability on steroids’
    March 31, 2023
    The gathering of Europe’s toll professionals offers a chance for views to be exchanged by senior people on a number of big issues: and there’s currently an awful lot to think about, reports Geoff Hadwick
  • Diversity dominates ITS recruitment workshop
    October 27, 2016
    ITS offers more interesting and engaging careers than other engineering disciplines because it is less component-based and gives more importance to human factors and the integration of other domains. So says the report from a multinational recruitment stakeholder workshop staged by ITS(UK) at the 2016 ITS in Europe Congress.
  • Bartco and P&D launch joint venture deals at Intertraffic
    March 26, 2014
    Two new joint venture companies were introduced to the industry at Intertraffic yesterday. They were created by P&D Specialist Services and Bartco Traffic Equipment in an initiative aimed at tackling new international markets. The first joint venture company is Bartco UK which will be Europe’s first manufacturer of portable, solar-powered, five-colour matrix variable message signs, according to the firm.