Skip to main content

Swarco brings major innovation to Australia

For the first time at an ITS World Congress in Australia, Swarco will present its capabilities in road safety and intelligent traffic management solutions. A feature of the stand will be the company’s brilliant energy-efficient LED-based variable message signs. Adaptive traffic control and smart mobility software platforms will also be on display.
September 7, 2016 Read time: 2 mins

For the first time at an ITS World Congress in Australia, 129 Swarco will present its capabilities in road safety and intelligent traffic management solutions. A feature of the stand will be the company’s brilliant energy-efficient LED-based variable message signs. Adaptive traffic control and smart mobility software platforms will also be on display.

Visitors to the Swarco stand will have an opportunity of seeing a major innovation in optic  technology for variable message signs. Patented by Swarco Futurit, the company’s 3G7-Optic technology, which will be on show, means that for the first time it is possible for an optical lens to achieve the requirements of the highest luminance class (L3), the best contrast class (R3), and the most challenging beam width class (B7 - 60-degree full angle) with the LEDs operating at less than 20% of their maximum rated power. 

This opens up new standards for the readability of VMS, especially when used in urban areas, at customs and toll facilities, parking guidance systems, and a range of other areas. Using a pixel pitch of 16 mm for such applications increases legibility at short distances and operating current is reduced to 13% of the maximum rated value. Many millions of lenses of this special optic have been installed in Swarco VMS in European, American, and Arabian markets and the company is increasing its focus on the Asia-Pacific market: they have already been introduced in New Zealand and they are about to be homologated in Australia.

Under the motto “Austria meets Australia to jointly take traffic management to a new direction” Swarco will feature its Australian partner, Braums, on its stand. The company says Sydney-based Braums provides excellence in delivering, supporting and integrating Swarco’s world leading ITS products and solutions to the Asian Pacific ITS market.

For more information on companies in this article

Related Content

  • ITSWC 2021: Ticket to ride!
    October 12, 2021
    It's finally time to welcome everyone to the 27th ITS World Congress in Hamburg!
  • Intertraffic 2016 Innovation Award nominees announced
    January 28, 2016
    Innovation and excellence will be rewarded at Intertraffic 2016, 5-8 April in Amsterdam, when the winners of the 2016 Intertraffic Innovation Awards will be announced. An international jury has scrutinised 91 potential candidates and after careful analysis and intense consideration has shortlisted 15 final entries. Awards will be presented in five categories – Infrastructure, Traffic Management, Safety, Parking, and Smart Mobility. One of these five winners will then be chosen as the overall winner of the 2
  • Transportation applications move to machine vision’s mainstream
    June 11, 2015
    The adaptation of machine vision to transport applications continues apace. That the machine vision industry is taking traffic installations seriously is evident by the amount of hardware and software products tailor-made for ITS applications that are now available on the market. A good example comes from US-based Gridsmart Technologies which has developed a single wire fisheye camera that provides a horizon to horizon view for use at intersections. Not only does the single camera replace four or more in a
  • Umovity: Revolutionising mobility through innovative technologies
    December 1, 2023
    United under the brand Umovity, PTV Group and Econolite join forces and introduce their new combined Mobility Tech Suite. The companies’ CEO Christian U. Haas explains the details