Public transit passengers benefit from Xerox Ride and Shop app

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.
November 2, 2016 Read time: 1 min

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.

The Shop and Ride app, powered by 4186 Xerox, delivers personalised, local, mobile offers to passengers based on their preferences and travel patterns. Beacon technology placed in local bus shelters and at merchant sites communicates with the app so users are notified of existing offers in the area or at a particular store. With a single touch, passengers can save a coupon to redeem it immediately or at a later time. Xerox provides the merchants with real-time tracking of deal conversions and anonymous data, such as the number of users who save, open and redeem the coupons, enabling them to make data-driven decisions based on which offers resonate most with consumers. The Shop and Ride app is available for download in the Apple store.

For more information on companies in this article

Related Content

  • Switching Atlanta onto MaaS
    May 9, 2019
    It’s easy to talk about MaaS in the abstract – but MaaS isn’t going to work if it’s just a theory. Colin Sowman speaks to one woman about the practical benefits - and difficulties - of getting out of her car and switching to public transit in Atlanta, Georgia One of the first goals of Mobility as a Service (MaaS) inventor Sampo Hietanen is that MaaS should persuade households they don’t need a second car. This is starting to happen - even in the car-dominated US. Last year, authorities in the state of Ge
    Read More
  • Bespoke ITS is helping to reduced collisions on America’s rural roads
    October 22, 2014
    David Crawford cherrypicks conference and award highlights Almost 30% of all US citizens live in rural areas or very small communities, and 34 of the 50 states exceed this level in their own populations, with the proportions rising as high as 85%. And although rural routes carry only 35% of all traffic, the accidents that occur on them account for some 54% of all US road traffic accident deaths.
    Read More
  • Mobility as a Service gaining traction in US and Europe
    December 15, 2015
    As Mobility as a Service starts to move into the mainstream of transport planning, David Crawford compares European and North American initiatives. Mobility as a Service (MaaS) is a concept fast gaining traction on both sides of the Atlantic as a way of giving travellers digital multimodal one-stop shops and journey planning tools as an alternative to private car use. Planned delivery methods include subscription-based travel packages in Europe, and 'mobility aggregator' apps, including employee commute ben
    Read More
  • Real time GPS tracking on school buses drives efficiencies
    January 25, 2012
    Application of real time GPS tracking to school buses is driving operational efficiencies and allowing parents to follow their childern's movements, report Jason Barnes
    Read More

Highlighted Content