Public transit passengers benefit from Xerox Ride and Shop app

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.
November 2, 2016 Read time: 1 min

Mass transit passengers in Hoboken, New Jersey now have an even greater incentive to use public transit with the Shop and Ride app which offers discounts, savings and special offers from merchants along their routes.

The Shop and Ride app, powered by 4186 Xerox, delivers personalised, local, mobile offers to passengers based on their preferences and travel patterns. Beacon technology placed in local bus shelters and at merchant sites communicates with the app so users are notified of existing offers in the area or at a particular store. With a single touch, passengers can save a coupon to redeem it immediately or at a later time. Xerox provides the merchants with real-time tracking of deal conversions and anonymous data, such as the number of users who save, open and redeem the coupons, enabling them to make data-driven decisions based on which offers resonate most with consumers. The Shop and Ride app is available for download in the Apple store.

For more information on companies in this article

Related Content

  • Sensor solutions cuts maintenance and emissions
    December 8, 2014
    The new raft of sensor technology can provide cost savings as well as additional functionality, as David Crawford discovers. Austria’s third-largest city, Linz, with a population of around 200,000, is recording substantial savings in its urban tram network within 18 months of introducing a new, high-technology approach to its public transport management. Tram, bus and trolleybus operator Linz Linien forms part of city utilities management company Linz AG, which has been carrying out a wide-ranging Smart Cit
    Read More
  • Changing perceptions and going green with ITS
    May 26, 2022
    Entrants to the ITS (UK) Essay Award were asked to write about innovative application of ITS solutions to achieve decarbonisation goals. First-year apprentice Leora Wilson, who studies at Leeds College of Building as part of her apprenticeship with Mott MacDonald, won the competition with this entry…
    Read More
  • Consumer telematics driving automotive electronics
    February 3, 2012
    This year's Consumer Electronics Show in Las Vegas was characterised by consumer telematics solutions, writes Dave McNamara
    Read More
  • New technology revolution in urban traffic control?
    January 26, 2012
    Urban traffic control is a well-defined and practised art. Nevertheless, there are technologies here and on the horizon with the potential to revolutionise how we do things. By Gavin Jackman and Andrew Kirkham, TRL, and Jason Barnes. Distributed monitoring and control of urban traffic networks and flows is nothing new. PC-based Urban Traffic Control (UTC) is now well established and operating in many locations around the world. However, it is worth considering the effects of the huge growth in the use of sm
    Read More

Highlighted Content