Skip to main content

Cubic shows off innovative ITS technology

Fresh from its win at The Best of ITS Awards presentation Monday morning, Cubic Transportation Systems showcased more of its innovative technology at its booth in the exhibit hall specifically NextTraffic, the company’s new cloud traffic management solution. Still in development, the Software as a Service (SaaS) is expected to be released in the next 12 to 18 months and is based on the company’s real-world experience gained from traditional deployments. Cubic teamed up with the Chicago Transit Authority to
June 3, 2015 Read time: 2 mins

Fresh from its win at The Best of ITS Awards presentation Monday morning, 378 Cubic Transportation Systems showcased more of its innovative technology at its booth in the exhibit hall specifically NextTraffic, the company’s new cloud traffic management solution. Still in development, the Software as a Service (SaaS) is expected to be released in the next 12 to 18 months and is based on the company’s real-world experience gained from traditional deployments. Cubic teamed up with the Chicago Transit Authority to win the Partnership Deployment award for its ‘Chicago Transit Authority Ventura Update: Open and Loving It’ project.

The company also gave show attendees a real-time view of traffic management strategies being taken on the M90 in Scotland.

The Cubic traffic management solution was analyzing in real time a video taken on a stretch of the highway as it leads to the Forth Road Bridge, automatically identifying vehicle types, analyzing traffic flow, setting variable speed limits and detecting incidents as they occur in the video. “What we’re showing in this demonstration is our ability to integrate all this traffic information into the heart of the control room to give DOTs situation awareness,” said George Brown, a principal analyst with Cubic.

Related Content

  • July 31, 2025
    Umovity to highlight global projects and smart mobility innovations

    Econolite and PTV Group, united under the brand Umovity, will showcase their comprehensive and integrated suite of intelligent mobility software and hardware solutions at this year’s ITS World Congress. This includes Econolite’s award-winning, AI-powered Autoscope OptiVu HD video sensor solution.

  • January 23, 2012
    Hard shoulder running aids uniform traffic flow and safer driving
    David Crawford detects a market for European experience. Well-established now in at least three European countries, Hard Shoulder Running (HSR) on motorways is exciting growing interest in the US. A November 2010 Report to Congress by the Federal Highway Administration (FHWA), on the Efficient Use of Highway Capacity, notes the role of HSR in the European-style Active Traffic Management (ATM) strategies now being recommended for implementation in the US where, until recently, they were virtually unknown.
  • August 21, 2017
    New Hampshire plans for tomorrow’s communication
    Someone once likened predicting the future to ‘nailing a jelly to the wall’. With ITS, C-ITS and V2X technology progressing at such a pace, predicting the future is more akin to trying to nail three jellies to the wall – but only having one nail. And yet with roadways having a lifetime measured in decades, that is exactly what highway engineers and traffic planners are expected to do. Fortunately, New Hampshire DoT (NHDoT) believes its technological advances may be able to provide a solution. The Central Ne
  • June 13, 2016
    Cubic unveils NextTraffic at ITS America 2016 San Jose
    Today, here at ITS America 2016 San Jose, Cubic is launching a new transportation and traffic management solution, NextTraffic, built on the Microsoft Azure cloud platform. The product leverages Cubic’s expertise in transportation payment and information technologies with Microsoft’s leadership in enterprise solutions.