Caricaturist captures the best of Intertraffic

Sketch pads, tablet computers, even beer mats – all media in which Amsterdam-based caricaturist Jill Hesketh works when doing her drawings, whether at weddings, private parties…or trade shows.
April 6, 2016 Read time: 1 min
Sketch pads, tablet computers, even beer mats – all media in which Amsterdam-based caricaturist Jill Hesketh works when doing her drawings, whether at weddings, private parties…or trade shows.


Around half of Jill’s work is done at events like Intertraffic, where her skills attract an intrigued knot of onlookers as she takes six to seven minutes per drawing. The benefit for the companies such as parking specialists 3524 IPS Group that employ her?  Sitters type in their e-mail address so Jill – who can be found at www.caricaturist.nl -  can send them their electronic likeness. And the companies get an instant contact list.

“Parking can be a little bit boring,” admits IPS Group international marketing manager Nicole Ybarra. “This is a really good draw to get people into the booth.  We’ve had a lot of success with it.”

For more information on companies in this article

Related Content

  • Wellington embraces smart parking solution
    February 22, 2018
    A smart parking solution can ease pain for drivers and increase efficiency for local authorities - and New Zealand’s capital is feeling the benefit. Adam Hill reports. ITS technology has the power to ease headaches for local authorities and car drivers alike when it comes to parking. For urban dwellers, few things are more irritating than driving slowly around crowded city centre streets, anxiously searching for a parking space – indeed, in congested downtown areas, as much as 30% of traffic can be driving
    Read More
  • Bigger and more focused Traffex for 2013
    August 6, 2012
    Traffex 2013, the 26th international traffic engineering, road safety, parking and highway maintenance exhibition will take place in Hall 5 at the NEC Birmingham from 16 - 18 April 2013. According to the organisers, the event is set to be one of the largest in its thirty year history, and will once again be co-located with Parkex; Europe’s largest dedicated parking exhibition. The combined Traffex, Parkex Exhibition will provide visitors with the unique opportunity to see over 500 exhibitors from the worl
    Read More
  • Is the US economic stimulus programme working?
    January 30, 2012
    In this third installment in a series of articles exploring the impact of the US economic stimulus programme on the ITS industry, Pete Goldin reports on the ongoing debate in Congress about American Recovery and Reinvestment Act. A debate continues to rage in the US Congress and in the media about the effectiveness of the American Recovery and Reinvestment Act of 2009 (ARRA), and especially the timeliness of the ARRA payments. Some of the arguments seem somewhat partisan in origin while others point out fla
    Read More
  • Israel’s public transport infrastructure ‘lags behind developed countries’
    March 20, 2015
    According to a new report soon to be published by the Bank of Israel, the level of infrastructure in Israel remains lower in some areas—particularly in the area of metropolitan public transit—than in most developed countries. This report, according to an advance copy released this week, examines the level of available infrastructure and investments associated with the sector, as well as how the country fares in these arenas in comparison to other nations. It claims the volume of investment in urban and inte
    Read More

Highlighted Content