Caricaturist captures the best of Intertraffic

Sketch pads, tablet computers, even beer mats – all media in which Amsterdam-based caricaturist Jill Hesketh works when doing her drawings, whether at weddings, private parties…or trade shows.
April 6, 2016 Read time: 1 min
Sketch pads, tablet computers, even beer mats – all media in which Amsterdam-based caricaturist Jill Hesketh works when doing her drawings, whether at weddings, private parties…or trade shows.


Around half of Jill’s work is done at events like Intertraffic, where her skills attract an intrigued knot of onlookers as she takes six to seven minutes per drawing. The benefit for the companies such as parking specialists 3524 IPS Group that employ her?  Sitters type in their e-mail address so Jill – who can be found at www.caricaturist.nl -  can send them their electronic likeness. And the companies get an instant contact list.

“Parking can be a little bit boring,” admits IPS Group international marketing manager Nicole Ybarra. “This is a really good draw to get people into the booth.  We’ve had a lot of success with it.”

For more information on companies in this article

Related Content

  • Dutch survey shows drivers are in favour of road user charging
    January 16, 2012
    'Keep it simple, stupid' is an oft-forgotten axiom but in terms of road user charging it is entirely appropriate. So says the ANWB's Ferry Smith. A couple of decades ago, it might have been largely true that the technology aspects of advanced road infrastructure were the main obstacles to deployment. However, 20 years or more of development have led to a situation where such 'obstacles' are often no more than a political fig-leaf. Area-wide Road User Charging (RUC) is a case in point; speak candidly to syst
    Read More
  • Turnkey projects deliver enforcement for developing countries
    January 25, 2012
    Jenoptik Robot’s Ralf Schmitz talks about enforcement deployments in developing countries, and how those with long-established histories still have much to learn. In the enforcement sector, the concept of technology provider also being responsible for operations is hardly a new one. Nevertheless, it has gained significant traction over the last five or six years and has the potential to radically change the complexion of the industry according to Jenoptik Robot’s Director, Sales Ralf Schmitz.
    Read More
  • Hello Gen Z – our name’s ITS and we’d love to meet you
    November 17, 2023
    ITS is a life-changing, planet-saving industry. But how the sector can convince Gen Z that ITS is a good career option? Sharon Kindleysides has a few ideas – not least explaining what ITS actually is
    Read More
  • ‘How do you connect your dots with their dots?’
    May 24, 2022
    Ahead of the European Congress in Toulouse, Joost Vantomme tells Adam Hill how Ertico-ITS Europe is looking to bring partners together in pursuit of smarter and more sustainable mobility
    Read More

Highlighted Content