Skip to main content

Caricaturist captures the best of Intertraffic

Sketch pads, tablet computers, even beer mats – all media in which Amsterdam-based caricaturist Jill Hesketh works when doing her drawings, whether at weddings, private parties…or trade shows.
April 6, 2016 Read time: 1 min
Sketch pads, tablet computers, even beer mats – all media in which Amsterdam-based caricaturist Jill Hesketh works when doing her drawings, whether at weddings, private parties…or trade shows.


Around half of Jill’s work is done at events like Intertraffic, where her skills attract an intrigued knot of onlookers as she takes six to seven minutes per drawing. The benefit for the companies such as parking specialists 3524 IPS Group that employ her?  Sitters type in their e-mail address so Jill – who can be found at www.caricaturist.nl -  can send them their electronic likeness. And the companies get an instant contact list.

“Parking can be a little bit boring,” admits IPS Group international marketing manager Nicole Ybarra. “This is a really good draw to get people into the booth.  We’ve had a lot of success with it.”

For more information on companies in this article

Related Content

  • Intellipower brings military solutions to ITS Market
    June 3, 2015
    A relative newcomer to the ITS space, Intellipower is hoping to attract conference attendees to its booth on the showroom floor to show them its industrial-level power supply and conversion units. According to Jim Moreland, a sales engineer, the company attended ITS World Congress in Detroit last year and was encouraged by the sales leads that came in. Immediately after, the company signed up as an exhibitor for Pittsburgh and is looking to continue that sales momentum at this year’s show. “This is a new
  • Best laid plans
    March 22, 2012
    Colossal is not too bold a word to describe the scale of ITS developments currently under way in Europe. The European Commission’s ITS Action Plan has six areas of focus, each of which expands out into numerous projects involving a lot of leg work by various committees, working groups or consultants. Add to that the supporting work and research efforts of the many parts of Ertico (ITS Europe); plus each of the 27 European Union member states is working on ‘transition’ of the EU’s ITS Directive into their ow
  • Intertraffic On Air tomorrow: sign up!
    September 16, 2021
    Join two sessions - on sustainable urban mobility and CCAM - on Tuesday, 21 September
  • Saving the world, one parking space at a time
    December 7, 2020
    Donald Shoup, professor of urban planning at University of California, Los Angeles (UCLA), tells Adam Hill about why parking is too cheap – and how Monopoly could seriously raise its game