Skip to main content

Volkswagen – eyes on the road

With distracted driving continuing to be a major road safety topic around the world, Volkswagen, Hong Kong, has produced an innovative advertisement designed to bring home the impact of mobile phone use whilst driving.
July 21, 2014 Read time: 1 min
With distracted driving continuing to be a major road safety topic around the world, 994 Volkswagen, Hong Kong, has produced an innovative advertisement designed to bring home the impact of mobile phone use whilst driving.

For more information on companies in this article

Related Content

  • International Road Federation launches Vienna Manifesto on ITS
    October 23, 2012
    The International Road Federation (IRF) has launched the Vienna Manifesto on ITS with a wake-up call issued to the world’s government ministers. The manifesto is the result of two years’ work, originating from the IRF’s policy committee and developed to drive greater governmental commitment to ITS to solve global problems of road safety, environmental impact and finance. “We want policy makers to know a lot more about ITS and to make decisions. Around 1.3 million people die every year on the world’s roads,
  • Smart phones offer smarter way to pay for travel
    December 16, 2013
    David Crawford reviews developments in near field communications for mass transit payments. ‘A carefully-designed and well-implemented mobile near field communications (NFC) solutions can give passengers a compelling experience that will encourage them to make greater use of public transport.’ That was the confident conclusion of a recent joint White Paper drawn up by the International Association of Public Transport and the global mobile operators’ representative group GSMA.
  • Illuminated road studs aid roundabout safety
    July 15, 2014
    In a bid to improve safety at the Sheriffhall roundabout near Edinburgh, Scotland, Clearview Traffic has been working with BEAR Scotland on an innovative accident reduction project at the complex six-arm gyratory roundabout which is used by over 42,000 vehicles per day. The project, which Clearview says is the first of its kind in the UK, uses the company’s IRS2 intelligent hardwired road stud to increase driver awareness and improve lane discipline on and off the roundabout. Improvements and efficien
  • Driver error is no barriers to road safety
    March 21, 2014
    Michael Dreznes, Executive Vice President at the International Roads Federation (IRF), is passionate about the use of the Safe System Approach to make roads more forgiving around the world