Strategic relationship to improve safety on North American highways

North American company Pana-Pacific and Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-
March 26, 2012 Read time: 2 mins

North American company 4278 Pana-Pacific and 4279 Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-duty truck dealerships in the US and Canada.

"The visibility the Mobileye collision avoidance and mitigation product provides the end-user is invaluable, we look forward to helping facilitating safer trucks," said John Trenberth, president of Pana-Pacific.

Mobileye's vision based platform, which has been integrated into the vehicles of manufacturers including 1731 BMW, 948 General Motors and 609 Volvo among others, works as a third eye, analysing the risk of forward collision, lane departure, headway, following time, excessive speed and pedestrian hazards in real time and issuing visual and audio alerts to improve safety by helping drivers avoid accidents.

For more information on companies in this article

Related Content

  • Pedestrian detection tech is big in Japan - and now coming to US
    June 13, 2024
    Sumitomo Pedestrian Detection sensor will be integrated into Iteris ClearMobility platform
    Read More
  • Plug-and-play anti-collision technologies for everyone
    March 6, 2014
    With an eye on the autonomous vehicle market, Soterea, a new high-tech firm in New Jersey, US, is developing plug-and-play anti-collision technologies that can make new and used vehicles safer, thereby helping to further evolve the critical element necessary to make driverless vehicles commercially viable. Soterea is the brainchild of two transportation technology experts, Eva Lerner-Lam and Alain L Kornhauser, each with more than four decades of experience in developing next generation technologies for
    Read More
  • Europe’s car safety framework needs ‘overhaul’
    March 22, 2016
    Vehicle safety innovations are still benefitting too few road users in Europe due to an over-reliance on a voluntary testing programme rather than regulatory standards, according to a new report by the European Transport Safety Council (ETSC). For almost twenty years, increases in levels of car safety in Europe have been driven mainly by the voluntary Euro NCAP programme which awards the safest cars with a 5-star rating. But according to new data, only around half of new vehicles sold in 2013 had been aw
    Read More
  • Two seconds – the difference between life and death
    October 17, 2016
    Professor Donald Fisher has spent 15 years identifying factors that increase the crash risk of novice and older drivers. His findings highlight the difference between living and dying, Colin Sowman reports.
    Read More

Highlighted Content