Skip to main content

Strategic relationship to improve safety on North American highways

North American company Pana-Pacific and Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-
March 26, 2012 Read time: 2 mins

North American company 4278 Pana-Pacific and 4279 Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-duty truck dealerships in the US and Canada.

"The visibility the Mobileye collision avoidance and mitigation product provides the end-user is invaluable, we look forward to helping facilitating safer trucks," said John Trenberth, president of Pana-Pacific.

Mobileye's vision based platform, which has been integrated into the vehicles of manufacturers including 1731 BMW, 948 General Motors and 609 Volvo among others, works as a third eye, analysing the risk of forward collision, lane departure, headway, following time, excessive speed and pedestrian hazards in real time and issuing visual and audio alerts to improve safety by helping drivers avoid accidents.

For more information on companies in this article

Related Content

  • EastLink demonstrates hands-free driving through Melbourne freeway
    April 6, 2018
    EastLink has demonstrated hands-free driving capabilities on a section of its Melbourne freeway to help provide Victorian drivers with a better understanding of the technology. For the test, a Honda CR-V VTi-LX carried out automated speed plus steering control, using the adaptive cruise control and lane keep assist functions in an area of Eastlink closed to traffic. It was televised on 7 News Melbourne at 6.00pm on the 6 April 2018. The vehicle, according to Doug Spencer-Roy, EastLink’s corporate affair
  • New solutions to old problems set to cut emergency response times
    April 30, 2015
    David Crawford looks at the latest developments in emergency response. Ensuring speedier reactions to transport and travel crises is becoming increasingly important. US statistics suggest that as many as 1,000 ‘saveable’ lives can be lost each year in major cities because of operational defects in their SOS operations.
  • TransWiseway and IBM building China’s largest connected vehicles platform
    June 2, 2014
    IBM is collaborating with Beijing transportation information service systems provider TransWiseway Information Technology to build the largest connected vehicles platform in China that will transform the development of the country’s connected car services industry. The cloud-based platform will use advanced analytics for applications that offer real-time in-vehicle services to mobile devices, such as weather advisories, traffic alerts and alternate route suggestions.
  • Connected vehicle trials get big backing from USDOT
    March 14, 2016
    Connected vehicle technology will emerge as a sustainable reality at three sites in the US over the next four years. Jon Masters reports. Advocates of connected vehicle (CV) technology have received a welcome boost from news that the US government has committed a further $4 billion towards automated vehicle research and CV technology. This comes hot on the heels of the US Department of Transportation’s $42 million CV pilot pledge in October last year.