Stay Bright campaign puts kids in the driver's seat

The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear. According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all. The campaign was launched as part of the European Commission's
September 23, 2016 Read time: 2 mins
The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear.

According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all.

The campaign was launched as part of the European Commission's Mobility Week and will be rolled out across Europe the Middle East and Africa throughout the winter season 2016.

FIA president Jean Todt said, “Children are the most vulnerable road users. As pedestrians and cyclists they are particularly exposed. The Stay Bright campaign explains in a simple way how to stay safe on the road, especially at night and when weather conditions offer poor visibility.”

Related Content

  • One in seven UK drivers would cross a level crossing illegally, says study
    October 5, 2018
    One in seven UK drivers would drive over a level crossing before the barrier or gate has opened, according to new research. Research agency Populus carried out a study on behalf of Network Rail which reveals six UK drivers have been killed at level crossings in the last five years. There are also around 46 incidents every week in the UK involving vehicles at level crossings – a third of which are caused by lorries, followed by cars at 28%. According to the report, one in nine drivers would go over a l
    Read More
  • US States use technology and smart solutions to battle winter weather
    December 18, 2013
    US state Departments of Transportation (DOTs) are gearing up to meet the challenge of maintaining a high level of service during the winter without the benefit of additional financial resources. High-tech solutions like GPS guidance systems and low-tech products like potato juice are helping states to cut costs, improve efficiency, and minimise environmental impacts. The Alaska Department of Transportation and Public Facilities uses a variety of advanced technologies to combat extreme winter weather and
    Read More
  • The benefits of Lidar
    March 21, 2022

    While Lidar is gaining ground in the ITS industry, it has not yet reached the level of mass adoption where it shows up frequently in requests for proposals (RFPs) from cities and DoTs.

    Read More
  • Independence and mobility key for older drivers, IAM report finds
    February 18, 2016
    The majority of older drivers want to continue driving as long as they are safely able, according to a survey commissioned by the Institute of Advanced Motorists (IAM), citing independence and convenience as the main reasons. The report, Keeping Older Drivers Safe and Mobile, surveyed more than 2,600 drivers and ex-drivers between the ages of 55 and 101 and was written by Dr Carol Hawley from the University of Warwick Medical School. Although the report found 84 per cent of driver respondents rated th
    Read More

Highlighted Content