Stay Bright campaign puts kids in the driver's seat

The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear. According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all. The campaign was launched as part of the European Commission's
September 23, 2016 Read time: 2 mins
The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear.

According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all.

The campaign was launched as part of the European Commission's Mobility Week and will be rolled out across Europe the Middle East and Africa throughout the winter season 2016.

FIA president Jean Todt said, “Children are the most vulnerable road users. As pedestrians and cyclists they are particularly exposed. The Stay Bright campaign explains in a simple way how to stay safe on the road, especially at night and when weather conditions offer poor visibility.”

Related Content

  • Technology, social media bigger perceived threats than drink-driving, IAM finds
    November 6, 2015
    Motorists are now more worried about the dangers of distraction posed by technology and social media than drink-driving, according to the Institute of Advanced Motorist’s (IAM) first major survey into safety culture. The Safety Culture Index report was launched today by the IAM, and is a study of more than 2,000 UK motorists’ attitudes to driving safety and behaviour on our roads. IAM claims it will form a definitive baseline to track changes over time, providing the opportunity to examine how attitudes
    Read More
  • ITF zero road deaths study wins International Road Safety Award
    December 14, 2016
    A new report, Zero Road Deaths and Serious Injuries: Leading a Paradigm Shift in Road Safety, setting out a new approach to road safety has won the 2017 Special Award of the prestigious Prince Michael of Kent International Road Safety Awards. The study by a group of 30 international road safety experts from 24 countries, led by the International Transport Forum at the OECD, reviews the experiences of countries that have made it their long-term objective to eliminate fatal road crashes. Originating i
    Read More
  • Navigation mapping focuses on more detail, greater accuracy
    March 16, 2012
    Navteq’s business strategy is focusing on more more detail, greater accuracy and added value. Location data provider Navteq has done much to enhance its service offer in recent months, across consumer, commercial and government markets worldwide, and the company reports more to come. Interior destination maps, the most recent addition to Navteq’s pedestrian navigation portfolio, are now being considered for complex transport interchanges to give guidance to transferring passengers, particularly those with m
    Read More
  • 3M reimagines approach to safety
    March 29, 2022
    3M which, for over 80 years, has engineered infrastructure solutions to improve the safety and mobility of our roads is inviting visitors to re-envision the future of urban roads. It’s a future where traffic accidents in urban areas can be reduced. Even eliminated.
    Read More

Highlighted Content