Smart screens at Heathrow compare live airport transfer options

Screens have been installed at London’s Heathrow Terminal 2, showing passengers live price and journey time comparisons between taxis and the airport’s train service to central London. The screens combine real-time traffic, weather and Heathrow Express train service information into one user-friendly data feed, or journey comparison generator, at the terminal’s baggage reclaim zone. This summer the screens at each baggage carousel will be translated to the main language of people on the arriving fligh
April 21, 2015 Read time: 2 mins
Screens have been installed at London’s Heathrow Terminal 2, showing passengers live price and journey time comparisons between taxis and the airport’s train service to central London.

The screens combine real-time traffic, weather and Heathrow Express train service information into one user-friendly data feed, or journey comparison generator, at the terminal’s baggage reclaim zone.

This summer the screens at each baggage carousel will be translated to the main language of people on the arriving flight and later in the year they will be installed across Heathrow’s Terminals 3 and 5. The aim is to help customers make the fastest and cheapest choice of onward travel.

The project was jointly devised and created by Heathrow Express, which connects Heathrow and Paddington in just 15 minutes, every 15 minutes; JCDecaux Airport UK, which sells media space; and digital agency DOOH.com, which links digital networks.

DOOH.com tackled the complex task of bringing together five different layers of real-time data feeds, including GPS traffic information used in 1692 TomTom car satellite navigation systems, Google, Highways England, the Meteorological Office and timetable information from Heathrow Express.

For more information on companies in this article

Related Content

  • Pilot shows how wi-fi data could improve London Underground journeys
    September 11, 2017
    Journeys on London Underground could be improved through Transport for London (TfL) harnessing wi-fi data to make more information available to customers as they move around London, new research has shown. The four-week TfL pilot, which ran between November and December last year, studied how depersonalised wi-fi connection data from customers' mobile devices could be used to better understand how people navigate the London Underground network, allowing TfL to improve the experience for customers.
    Read More
  • Heavy weather: how ITS can mitigate climate change effects
    August 22, 2023
    Countries, regions and cities all over the world are seeing unprecedented extreme weather events causing destruction in different ways: from heat and wildfires to snow and floods and much else in between. Jon Tarleton of Baron Weather explains how the ITS industry can help the transportation network to remain efficient as the climate changes
    Read More
  • Abertis offers breath of fresh air
    December 20, 2022
    The idea of congestion charging zones in cities is well-established. But in Valencia, Spain, the authorities are considering something slightly different – and it has clear implications for the road user charging debate. Adam Hill talks to Christian Barrientos of Abertis Mobility Services
    Read More
  • AirScape monitors pollution solutions
    July 4, 2022
    Trial in London is using 225 air quality sensors to help inform policymakers and public
    Read More

Highlighted Content