Skip to main content

Santa travels across the UK on Renault Retail Group's electric sleigh

Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.
December 22, 2017 Read time: 1 min
8655 Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.


Local social media users directed the route by requesting gifts and visits on twitter and facebook with the hashtag #SantGoesElectric.

The sleigh's is said to cost as little as 2p per mile as well as generate 0% emissions.
 
Ashley Wade, group marketing manager for RRG said: “Who travels a long way at the end of the year, with a lot of stuff? Santa that’s who! We decided it was time for Santa to go electric with the Renault Zoe. A fun story with environmental statistics on ‘reindeer emissions’ and free chocolate was the perfect way to engage the public with electric cars”.

For more information on companies in this article

Related Content

  • Social media mooted for traffic management
    November 13, 2012
    SQLstream’s Ronnie Beggs discusses with Jason Barnes the potential and pitfalls of using social media for traffic monitoring and management. cataclysmic events such as hurricanes and tsunami have challenged perceptions of what constitutes robust traffic management infrastructure in recent times. Presumptions that only fixed systems could offer high levels of unbroken service, accuracy and communication bandwidth, have been taught some hard lessons by nature. In many respects wireless systems now represent t
  • Research predicts growth of ANPR market
    October 26, 2012
    In its latest ANPR and Detection Sensor research, US analyst IHS provides a review of the various trends, economic, legislative, and technological, that shape the ANPR industry and concludes that difficult economic times have caused ANPR suppliers to switch their focus, placing greater emphasis on applications that generate a return on investment (ROI). The report forecasts the global market for Automatic Number Plate Recognition (ANPR) to reach US$350.4 million by the end of 2012, growth of 6.9 percent fr
  • C/AVs could mean cheaper roads
    October 28, 2019
    The safety benefits of C/AVs have long been promoted – but research suggests they should also contribute to cheaper roads. David Crawford investigates the potential benefits in infrastructure costs Building narrower freeway lanes to accommodate the enhanced route-tracking capabilities of connected and autonomous vehicles (C/AVs), running in platoon conditions, could result in cost savings of £0.5 million (€0.56 million or US$6.5 million) for every km of road length built. Such benefits could be secur
  • AlcoDigital and Renault Trucks partner to prevent drink driving deaths
    October 13, 2017
    Alcohol safety and training specialist AlcoDigital (AD) has joined forces with Renault Trucks to showcase and offer a new safety device in their latest range of LCV Master business fleet vehicles, which will feature at the Freight in the City Exhibition 7 November 2017. The alcohol safety device, Draeger Interlock 7000, will monitor drivers by requiring them to pass a breathalyzer test before they start the engine.