Santa travels across the UK on Renault Retail Group's electric sleigh

Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.
December 22, 2017 Read time: 1 min
8655 Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.


Local social media users directed the route by requesting gifts and visits on twitter and facebook with the hashtag #SantGoesElectric.

The sleigh's is said to cost as little as 2p per mile as well as generate 0% emissions.
 
Ashley Wade, group marketing manager for RRG said: “Who travels a long way at the end of the year, with a lot of stuff? Santa that’s who! We decided it was time for Santa to go electric with the Renault Zoe. A fun story with environmental statistics on ‘reindeer emissions’ and free chocolate was the perfect way to engage the public with electric cars”.

For more information on companies in this article

Related Content

  • Turning information into stories
    April 16, 2018
    IBTTA says its TollMiner tool can transform transportation planning. Here, the tolling organisation explains how it works – and what part it might play in Donald Trump’s infrastructure plan. Imagine being able to turn the black-and-white numbers in a spreadsheet into graphics and visualisations that tell a compelling story about essential transportation infrastructure. Having easy access to the solid, reliable data you need to plan surface transportation projects and assign project resources based on
    Read More
  • The UK’s busiest crossing adopts free flow charging
    April 30, 2015
    Colin Sowman looks at the transition to free-flow charging on the Dartford Crossing, a notorious congestion blackspot on the UK motorway network. The Dartford Crossing, where London’s orbital M25 motorway crosses the lower reaches of the River Thames 32km (20 miles) to the east of Central London, has long been a major source of congestion. Now, to alleviate the congestion caused by some 50 million crossings per year, the Highways Agency has adopted a free-flow charging system - but the Crossing’s location a
    Read More
  • Report highlights community impact of new mobility options
    March 29, 2018
    Local authorities and communities must understand the impacts of the new mobility options and regulate to get the transport systems they want, according to a new report. Colin Sowman takes a look. Outside of the big cities plagued with congestion, the existing transportation system(s) often cope adequately, and the ongoing workload (maintenance, safety…) is more than enough to keep local transport authorities busy. Is it, therefore, a good use of public service employees’ time to keep abreast of the raft
    Read More
  • To charge or not to charge, that is the question
    January 26, 2018
    Alan Dron looks at why congestion charging and other similar schemes are so controversial in North America. In August, Andrew Cuomo, governor of New York State, described congestion charging for the city as “an idea whose time had come,” according to the Bloomberg wire service. In October, he announced a ‘Fix NYC’ advisory panel to study methods of easing congestion on the city’s streets. Although Cuomo did not specifically mention congestion charging when setting up the panel, he said it would study
    Read More

Highlighted Content