Santa travels across the UK on Renault Retail Group's electric sleigh

Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.
December 22, 2017 Read time: 1 min
8655 Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.


Local social media users directed the route by requesting gifts and visits on twitter and facebook with the hashtag #SantGoesElectric.

The sleigh's is said to cost as little as 2p per mile as well as generate 0% emissions.
 
Ashley Wade, group marketing manager for RRG said: “Who travels a long way at the end of the year, with a lot of stuff? Santa that’s who! We decided it was time for Santa to go electric with the Renault Zoe. A fun story with environmental statistics on ‘reindeer emissions’ and free chocolate was the perfect way to engage the public with electric cars”.

Related Content

  • January 26, 2018
    To charge or not to charge, that is the question
    Alan Dron looks at why congestion charging and other similar schemes are so controversial in North America. In August, Andrew Cuomo, governor of New York State, described congestion charging for the city as “an idea whose time had come,” according to the Bloomberg wire service. In October, he announced a ‘Fix NYC’ advisory panel to study methods of easing congestion on the city’s streets. Although Cuomo did not specifically mention congestion charging when setting up the panel, he said it would study
    Read More
  • June 7, 2017
    Technology and finance shapes up to make MaaS happen
    The technology and finance aspects needed for Mobility as a Service (MaaS) to become widely adopted are taking shape as Geoff Hadwick and Colin Sowman hear. Sampo Hietanen, CEO of MaaS Global and ‘father’ of MaaS, started his address to ITS International’s recent MaaS Market conference in London by saying: “All of the problems that can be solved by a company or group of companies have already been solved, and now we are left with the big ones such as housing, transport and health. He called MaaS the “Netfli
    Read More
  • November 2, 2017
    Moneybarn: 1,800% increase in UK electric car registrations over five year period
    Nearly 10,000 electric cars are now registered in the UK with Japanese and German manufacturers dominating most popular brands in the UK, according to a five-year analysis on the development of the Electric vehicle industry by Moneybarn. These findings have been revealed following the government’s plan to ban the sale of all petrol and diesel vehicles from 2040.
    Read More
  • October 28, 2015
    When caring about sharing is good business for US automakers
    Although car-sharing and ride-sharing could drastically reduce car sales, David Crawford finds some US automakers are keen to participate in the sharing economy. Growing consumer interest in car- and ride-sharing, as opposed to outright ownership, and ride-sharer Uber’s recently stated intention to make its brand competitive with ownership on cost, are making the major US automotive manufacturers think seriously about their future sales prospects. Some have already begun exploring ways of entering the field
    Read More

Highlighted Content