Report highlights benefits of mobile ticketing

The latest report from management consultants Arthur D. Little’s, Riding the Mobile Ticketing Wave, highlights the benefits of mobile ticketing technologies and outlines five strategic questions that a mobile ticketing partnership should address. These are: Who will have the leading role in the mobile ticketing partnership network; Is the transport operator ready to invest in spite of uncertain business case projections; Are new mobile ticketing systems future proof or will they be overtaken by another i
August 11, 2014 Read time: 2 mins

The latest report from management consultants Arthur D. Little’s, Riding the Mobile Ticketing Wave, highlights the benefits of mobile ticketing technologies and outlines five strategic questions that a mobile ticketing partnership should address.

These are: Who will have the leading role in the mobile ticketing partnership network; Is the transport operator ready to invest in spite of uncertain business case projections; Are new mobile ticketing systems future proof or will they be overtaken by another innovation; Who will achieve which part of the overall value creation; and how can a transport operator reap operational benefits and upside potentials from adjacent services.

In today’s era of increasing mobility, multi-modal transport platforms are increasing in importance and passengers are expecting more convenient ticketing options. Airlines have already embraced mobile boarding passes and are now taking further steps towards NFC (Near-Field Communication) smartphone-enabled ticketing services. Railway and bus operators have also begun to introduce NFC-enabled, mobile ticketing services and are even moving towards digital multimodal mobility assistants (DMMAs). Recently, the London bus operator even went all the way to not accept cash anymore, only ticket payments via (NFC) cards.

Market forecasts continue to project rapid uptake of NFC mobile ticketing services. However for the breakthrough to happen, players from the transport, telecom and manufacturer industries need to partner. Only trusted partnerships can implement modern mobile ticketing solutions to benefit of the increasing number of travellers.
 
“Mobile ticketing services offer customer benefits such as faster ticket purchase and validation. That is why transport operators worldwide implement modern NFC mobile ticketing services in addition to established paper, smart card, 2D-barcode and other ticketing forms. Transport operators, telecom players and manufacturers need to establish partnerships and take well-founded decisions to achieve this ambition” states Karim Taga, global head of Arthur D. Little’s TIME practice.
 
“Airline and railway operators should grasp the opportunities new mobile ticketing services offer to provide increasing traveller numbers with a higher ease-of-use to manage their multi-modal journeys. They have the expertise to implement mobile ticketing services into already complex transport and ticketing landscapes.” adds Ralf Baron, global head of Arthur D. Little’s Travel and Transportation practice.

Related Content

  • Managing congestion, better information changes perceptions
    January 31, 2012
    Kapsch's Dietrich Leihs talks about the true fundamentals of urban pricing. In some Italian and German towns and cities, the solution to congestion is an outright ban on certain types of vehicles. As far as Dietrich Leihs is concerned, any attempt to sweeten the pill that is congestion charging is only ever going to be a partial success at best.
    Read More
  • Stocchi takes on transatlantic tolling tasks
    March 20, 2017
    We talk to Emanuela Stocchi, the first overseas-based female president of IBTTA and well placed to view tolling on both sides of the Atlantic. As incoming president of the International Bridge, Tunnel and Turnpike Association (IBTTA), Emanuela Stocchi aims to bolster the ‘international, mobility and connections’ elements of the US-based tolling organisation.
    Read More
  • Tech giants could herald loss of MaaS policy control
    March 25, 2020
    With tech giants targeting the transport sector, could local authorities lose control of their means of delivering policy?
    Read More
  • Do buses need subsidies in congestion charging areas
    June 20, 2016
    David Crawford takes a look at the debate surrounding bus subsidies. Subsidies for public transport are a well-known and frequently-used policy tool directed at reducing the high environmental and social costs of peak-period traffic congestion. But at the end of last year the Swedish Centre for Transport Studies published a working paper entitled ‘Should buses still be subsidised in Stockholm?’ This concluded that the subsidy levels currently being applied in Stockholm could be nearly halved by setting bus
    Read More

Highlighted Content