Report highlights benefits of mobile ticketing

The latest report from management consultants Arthur D. Little’s, Riding the Mobile Ticketing Wave, highlights the benefits of mobile ticketing technologies and outlines five strategic questions that a mobile ticketing partnership should address. These are: Who will have the leading role in the mobile ticketing partnership network; Is the transport operator ready to invest in spite of uncertain business case projections; Are new mobile ticketing systems future proof or will they be overtaken by another i
August 11, 2014 Read time: 2 mins

The latest report from management consultants Arthur D. Little’s, Riding the Mobile Ticketing Wave, highlights the benefits of mobile ticketing technologies and outlines five strategic questions that a mobile ticketing partnership should address.

These are: Who will have the leading role in the mobile ticketing partnership network; Is the transport operator ready to invest in spite of uncertain business case projections; Are new mobile ticketing systems future proof or will they be overtaken by another innovation; Who will achieve which part of the overall value creation; and how can a transport operator reap operational benefits and upside potentials from adjacent services.

In today’s era of increasing mobility, multi-modal transport platforms are increasing in importance and passengers are expecting more convenient ticketing options. Airlines have already embraced mobile boarding passes and are now taking further steps towards NFC (Near-Field Communication) smartphone-enabled ticketing services. Railway and bus operators have also begun to introduce NFC-enabled, mobile ticketing services and are even moving towards digital multimodal mobility assistants (DMMAs). Recently, the London bus operator even went all the way to not accept cash anymore, only ticket payments via (NFC) cards.

Market forecasts continue to project rapid uptake of NFC mobile ticketing services. However for the breakthrough to happen, players from the transport, telecom and manufacturer industries need to partner. Only trusted partnerships can implement modern mobile ticketing solutions to benefit of the increasing number of travellers.
 
“Mobile ticketing services offer customer benefits such as faster ticket purchase and validation. That is why transport operators worldwide implement modern NFC mobile ticketing services in addition to established paper, smart card, 2D-barcode and other ticketing forms. Transport operators, telecom players and manufacturers need to establish partnerships and take well-founded decisions to achieve this ambition” states Karim Taga, global head of Arthur D. Little’s TIME practice.
 
“Airline and railway operators should grasp the opportunities new mobile ticketing services offer to provide increasing traveller numbers with a higher ease-of-use to manage their multi-modal journeys. They have the expertise to implement mobile ticketing services into already complex transport and ticketing landscapes.” adds Ralf Baron, global head of Arthur D. Little’s Travel and Transportation practice.

Related Content

  • Transport for London and Cubic scoop another major ticketing award
    October 9, 2015
    Cubic Transportation Systems (CTS) and Transport for London (TfL)’s contactless bankcard system have been awarded the Most Innovative Transport Project prize at the recent National Transport Awards, the seventh major award this year for Cubic and TfL’s contactless system. Launched in 2012, the contactless bankcard system was extended in 2014 to cover London’s entire transit network – including Tube, rail, bus and tram services. Since the introduction of the contactless payment scheme, more than 180 milli
    Read More
  • Growth of contactless parking payment systems
    May 22, 2012
    Wave and pay credit and debit cards have arrived. In the parking sector, authorities and operators quick to accommodate new contactless payment technology are already benefitting We’re on the edge of a contactless revolution,” declares Parkeon’s parking director for the UK and Ireland Danny Hassett. Parkeon reports a groundswell of customers gravitating to contactless credit and debit card payment for parking, and the company is by no means alone in this. Use of ‘wave and pay’ technology is on the verge of
    Read More
  • Gearing up for IntelliDrive cooperative traffic management
    February 1, 2012
    Beginning in the first quarter of 2010 it became evident that the IntelliDrivesm programme direction had been reestablished, by the USDOT's ITS Joint Program Office (JPO), after being adrift for a few years. The programme was now moving toward a deployment future and with a much broader stakeholder involvement than it had exhibited previously. By today not only is it evident that the programme was reestablished with a renewed emphasis on deployment, it is also apparent that it is moving along at a faster pa
    Read More
  • How can US transportation be ‘re-envisioned’?
    October 17, 2019
    In her address to this year’s ITS America Annual Meeting, congresswoman Eleanor Holmes Norton, chair of the House Subcommittee on Highways and Transit, called for a ‘re-envisioning’ of transportation. Her speech is below – and ITS International asks a number of US experts what they would like to see ‘re-envisioned’…

    I would like to welcome  ITS America to the nation’s capital.

    Read More

Highlighted Content