Skip to main content

New research says anti-drunk driving campaigns should include pedestrians, cyclists

State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking. The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third o
April 13, 2017 Read time: 2 mins
State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking.

The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third of pedestrians and one-fifth of bicyclists killed in crashes in 2014 were legally drunk.

Alcohol impairment can lead to unsafe behaviour by bicyclists and pedestrians, as well as drivers. We agree with IIHS's recommendations to curtail over-serving alcohol and to support more ride-sharing options. These strategies could complement the range of proven countermeasures to decrease risks for pedestrians and bicyclists and prevent deaths across the board for all road users. We also concur with IIHS that further research is needed to evaluate the effectiveness of efforts to reduce alcohol-impairment among bicyclists and pedestrians.

This IIHS research finding comes on the heels of GHSA's annual pedestrian safety report, which projects an unprecedented 11 per cent increase in pedestrian fatalities in 2016, further illustrating the need to recalibrate our traffic safety efforts to better protect all road users.

Related Content

  • September 20, 2013
    Can ADAS impact middle-income countries?
    Recent research by SBD shows that road-related fatalities are the eighth leading cause of death globally with more than a million people dying each year. Middle income countries, which include most ASEAN economies, account for 72 per cent of the world’s population and contribute to about 80 per cent of road traffic fatalities.
  • March 21, 2014
    Driver error is no barriers to road safety
    Michael Dreznes, Executive Vice President at the International Roads Federation (IRF), is passionate about the use of the Safe System Approach to make roads more forgiving around the world
  • September 14, 2015
    Ten US automakers commit to automatic braking on new vehicles
    Ten major vehicle manufacturers have committed to making automatic emergency braking (AEB) a standard feature on all new vehicles built, the US Department of Transportation, its National Highway Traffic Safety Administration (NHTSA), and the Insurance Institute for Highway Safety (IIHS) announced today. The announcement, made at the dedication of IIHS's newly expanded Vehicle Research Center, represents a major step toward making crash prevention technologies more widely available to consumers. The ten c
  • June 20, 2016
    Regulating rural road use
    David Crawford looks at problems facing indigenous communities and those unfamiliar with driving in rural areas. While it is well known that the fatality rate for road crashes in rural areas is higher than in towns and cities, some groups suffer far more than others. For instance, the rates of death and serious injury from vehicle accidents is much higher for American Indian and Alaska Native (AI and AN) populations living in rural tribal lands than for any of the country’s other ethnic populations. Crashes