Skip to main content

New research says anti-drunk driving campaigns should include pedestrians, cyclists

State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking. The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third o
April 13, 2017 Read time: 2 mins
State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking.

The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third of pedestrians and one-fifth of bicyclists killed in crashes in 2014 were legally drunk.

Alcohol impairment can lead to unsafe behaviour by bicyclists and pedestrians, as well as drivers. We agree with IIHS's recommendations to curtail over-serving alcohol and to support more ride-sharing options. These strategies could complement the range of proven countermeasures to decrease risks for pedestrians and bicyclists and prevent deaths across the board for all road users. We also concur with IIHS that further research is needed to evaluate the effectiveness of efforts to reduce alcohol-impairment among bicyclists and pedestrians.

This IIHS research finding comes on the heels of GHSA's annual pedestrian safety report, which projects an unprecedented 11 per cent increase in pedestrian fatalities in 2016, further illustrating the need to recalibrate our traffic safety efforts to better protect all road users.

Related Content

  • March 8, 2016
    TfL under pressure as motorcycle deaths rise
    According to a recent report by the London Assembly Transport Committee report into motorcycle safety, Easy Rider: Improving motorcycle safety on London roads, around 17 per cent of those injured on London’s roads and 24 per cent of serious casualties are motorcyclists, despite this mode accounting for one percent of traffic. After a period of decline it appears the number of motorcyclist casualties in London is growing again. In 2010, 4,337 motorcyclists were injured on London’s roads. By 2014, this had gr
  • January 31, 2022
    USDoT embraces Vision Zero
    'We cannot tolerate the continuing crisis of roadway deaths,' says transport sec Pete Buttigieg
  • January 31, 2012
    Intersection collision avoidance system trial
    Although much of the emphasis of research into intersection management has tended to concentrate on the needs of urban locations, there remain specific issues pertaining to rural intersections which need to be addressed. Here, Rebecca Szymkowski and Greg Helgeson, Wisconsin DOT, Todd Szymkowski, University of Wisconsin-Madison, and Craig Shankwitz and Arvind Menon, University of Minnesota detail progress on an intersection collision avoidance system for more remote locations.
  • July 18, 2014
    Lytx welcomes transport secretary’s focus on distracted driving
    Driver safety and compliance solutions specialist Lytx Europe has welcomed news that the UK transport secretary is considering a number of options to combat distracted driving. Patrick McLoughlin has suggested that the penalty for using a mobile phone while driving could be doubled from the current three points, while a government spokesman said "Using a mobile phone while driving is extremely dangerous which is why we are considering a number of options to deter drivers." Julie Townsend, deputy chief