New mobility service for Hamburg

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.
June 16, 2017 Read time: 2 mins

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.

As part of this project, an on-demand electric shuttle service is set to go into operation in 2018 to supplement the public transport network and provide an attractive alternative to travelling by car and add a mobility solution to the current range of car-sharing vehicles and rental bikes that can be booked online.

MOIA is currently developing a vehicle for up to six passengers that will be powered only by electricity and completely emission-free. The aim is to roll out the service with around 200 electric shuttle vehicles in Hamburg in 2018 following a successful test run. A further expansion of the fleet is planned for 2019. Following its introduction in Hamburg, MOIA plans to launch the service in other cities.

Passengers will be able to book the service via the app on their smartphone by entering their location and destination. The MOIA shuttle will then fulfil the journey requests of passengers who are travelling in a similar direction. An algorithm will combine these requests, plan the route and calculate the journey duration and arrival times for each individual passenger.

The new service will be fully financed by MOIA and use the company’s own vehicles and drivers.  The project is the result of a strategic partnership that the Free and Hanseatic City of Hamburg entered into with the Volkswagen Group of last year. The two partners will work on innovative solutions for three years in order to make the city’s traffic cleaner, safer and more efficient, with the aim of making Hamburg a model city for urban mobility concepts.

Related Content

  • October 14, 2013
    The future car will be a robot-driven giant computer, says report
    A newly published Frost & Sullivan video report, The Future of Mobility summarises the key factors which impact the way people will move from door to door in the future and which will add a new dimension to the mobility behaviour of human beings. The video report highlights trends impacting mobility, presents future mobility solutions like car sharing, and mobility apps, providing door to door one stop shop journeys, and discusses and compares what organisations within the mobility eco-system are doing to e
    Read More
  • January 25, 2018
    Manchester seeks smart but not selective transport solutions
    Smarter transport relies on better communications both with travellers and between transport providers. Andrew Williams reports. Inrix’s prediction that the cost of traffic congestion will rise by 63% to £21bn per year by 2030 clearly illustrates that, in addition to the ongoing inconvenience and inefficiency, ongoing gridlock is a significant drain on the economy. It is against this backdrop that a Cisco-led consortium has launched CitySpire, a smart transport programme that uses location-based services a
    Read More
  • January 25, 2018
    Manchester seeks smart but not selective transport solutions
    Smarter transport relies on better communications both with travellers and between transport providers. Andrew Williams reports. Inrix’s prediction that the cost of traffic congestion will rise by 63% to £21bn per year by 2030 clearly illustrates that, in addition to the ongoing inconvenience and inefficiency, ongoing gridlock is a significant drain on the economy. It is against this backdrop that a Cisco-led consortium has launched CitySpire, a smart transport programme that uses location-based services a
    Read More
  • October 22, 2018
    Kapsch TrafficCom: 'The city is not made for cars'
    Traffic can be a really big challenge. When you’re stuck, you’re stuck. Everything comes to a standstill. But Alexander Lewald describes how existing infrastructures can be used more efficiently and how demand can be managed. A few figures to start with: in Los Angeles, the average driver spends 102 hours a year in traffic – that’s more than four days. This figure is 91 hours in Moscow and New York, 74 in London, 69 in Paris, 51 hours in Munich and still 40 hours in Vienna. Traffic is what causes
    Read More

Highlighted Content