mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • When weather warnings get hyperlocal
    August 24, 2016
    David Crawford looks at new technologies to cope with the age-old problem of driving in bad weather. On the 10-year average, between 2005 and 2014 bad weather contributed to more than 1.5 million vehicle crashes in the US each year, resulting in more than 800,000 injuries and 7,400 deaths. These were the findings of analysis by Booz Allen Hamilton of NHTSA data which concluded that the loss of life, hospital treatment and damage to assets costs an annual average of $42bn.
    Read More
  • Getting connected with Wejo
    July 1, 2022
    New cloud-based platform allows researchers to run mobility studies using CV data
    Read More
  • Airborne traffic monitoring - the future?
    March 1, 2013
    A new frontier in the quest to monitor road traffic is opening up… but using airborne drones to reduce the jams comes with some thorny issues. Chris Tindall reports. Imagine if you could rely on a system that provided all the data you needed to regulate traffic flow, route vehicles and respond swiftly to emergencies for a fraction of the cost of piloting a helicopter. That system exists, but as engineers and traffic managers start to explore the potential of unmanned aerial vehicles (UAVs) – more commonly k
    Read More
  • ITS World Congress debates perceptions of enforcement
    December 4, 2012
    The technical programme of this year’s ITS World Congress in Vienna includes a special session on the image of enforcement. ITS International examines the scale of the problem and what can be done about it. Debate on the merits and difficulties of enforcing speed limits appears centred on a conflict of principles. Put very simply, local communities, people living close to busy or hazardous roads, want to see traffic speeds calmed. Drivers on those roads, on the whole, want their principle of freedom to be m
    Read More

Highlighted Content