mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • Self-driving vehicles – the road to the future?
    December 24, 2014
    DHL Trend Research has launched its latest trend report, Self-Driving Vehicles in Logistics, which highlights the key elements and potential of autonomous technologies. The report sheds light on various best-practice applications of self-driving vehicles in various industries today, and also reveals a detailed look into the use cases of self-driving vehicles across the entire logistics value chain.
    Read More
  • Growth of smart parking initiatives
    April 25, 2013
    New initiatives in smart parking have been announced in the US and Europe in recent months. Is the age of smarter parking finally with us? Jon Masters investigates. Smart parking comes to Manchester, reads the headline to a story posted on the UK city’s website towards the end of March this year. Sensors will be fixed to parking spaces to give drivers and authorities information on parking availability via mobile phone apps and other software, the story goes on to explain. Lower down the page, Manchester Ci
    Read More
  • Women driving innovation in mobility
    March 9, 2022
    Transportation was built through the lens of men: that ecosystem needs to change
    Read More
  • US state of the art workzone safety
    January 25, 2012
    The Texas Transportation Institute's Jerry Ullman talks about the state of the art in work zone safety in the US. Work zones are places where, perhaps more than anywhere else on the road network, mobility and safety are strongly linked. Historically, field crews and contractors wanted vehicles in work zones to be moving as slowly as possible, assuming that made conditions the safest for work crews. We are though starting to see a shift in such thinking with the realisation that excessive delays or slow-down
    Read More

Highlighted Content