MaaS Market London: year one update from Whim West Midlands

Almost a year after it came into operation, Transport for West Midlands’ head of smart travel, Chris Lane, will update delegates at the MaaS Market Conference (London 20 and 21 March) on how the Whim West Midlands pilot scheme is working in practice. Introduced in conjunction with MaaS Global, Whim West Midlands is the UK’s first Mobility as a Service platform to go live to the general public and combines public transport (bus and tram) with on-demand taxis and bike sharing. The initial Pay-As-You-Go se
February 20, 2019 Read time: 2 mins
Almost a year after it came into operation, Transport for West Midlands’ head of smart travel, Chris Lane, will update delegates at the 8545 MaaS Market Conference (London 20 and 21 March) on how the 8727 Whim West Midlands pilot scheme is working in practice.


Introduced in conjunction with MaaS Global, Whim West Midlands is the UK’s first Mobility as a Service platform to go live to the general public and combines public transport (bus and tram) with on-demand taxis and bike sharing. The initial Pay-As-You-Go service is to be complemented by monthly plan option aimed at regular bus users who also take the occasional taxi.

Lane will present one of the conference’s five Mobility as a Service case studies while other sessions will provide information for local authorities and transport operators on progressing MaaS in their area and the likely winners and losers in the new transport landscape.    

MaaS Market 2019 will take place at the Inmarsat Conference Centre in London on 20 and 21 March. For full details of the programme, and to book tickets, go to %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.maas-market.com false https://www.maas-market.com/ false false%>.

Related Content

  • January 4, 2018
    Two weeks left to purchase early bird tickets for MaaS Market, London
    Delegates have until 19 January to take advantage of the discounted £325 ($240) Early Bird tickets for ITS International‘s second MaaS Market – Concept to Delivery conference in London on 20 and 21 February. This year’s event will focus on the progress and obstacles faced by MaaS projects across Europe and will consist of presentations from Portugal, Stockholm, Gothenburg and Hamburg plus Birmingham, Manchester and Dundee from the UK. The programme will cover the political and regulatory implications,
    Read More
  • December 5, 2016
    MaaS Markets conference leads delegates from concept to delivery
    MaaS Market is ITS International’s first conference and will provide delegates with the information they need to move from concept to delivery.
    Read More
  • March 16, 2017
    London conference looks to MaaS future
    Transportation experts from across the globe converge on London for ITS International’s MaaS-Market Conference on 22 and 23 March. Reading international transport and technology experts will gather at a major conference in London next month to debate a revolutionary overhaul of their transport systems by developing Mobility as a Service – or MaaS – operations.
    Read More
  • April 24, 2018
    Technology ‘can challenge car ownership’, Whim’s Hietanen will tell conference
    Technology now provides transport operators and authorities with an opportunity to compete with car ownership in the minds of consumers, Mobility as a Service (MaaS) inventor Sampo Hietanen will tell the forthcoming MaaS Market Conference in Atlanta. “Cities worldwide are facing increasing congestion and pollution, putting additional pressure on their transport systems. Technology now has the potential to change the way people travel and MaaS brings all travel options together in one seamless on-demand
    Read More

Highlighted Content