Information Display drives awareness at ITS America in Detroit

Digital signage company Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence. According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road conditio
June 7, 2018 Read time: 2 mins
Linda Sully Davey of Information Display
Digital signage company 8803 Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence.


According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road condition changes and other hazards could reduce violations and, ultimately, save lives. Knutson hammers home the point by inviting conference goers to spin a giant wheel set up in Information Display’s booth. Each segment of the wheel calls out a staggering stat that she hopes gets the visitor to think about the impact of reducing violations. Stats include: the number of pedestrian deaths in the U.S. every day and the number of fatalities that result from speeding each day.

Booth 120

For more information on companies in this article

Related Content

  • Communication: the future of machine vision
    May 30, 2013
    Jason Barnes asks leading machine vision industry figures what they consider to be the educational barriers to the technology’s increased uptake by the ITS sector. The recent rush by some organisations within the ITS sector to associate themselves with the term ‘machine vision’ underlines just how important the technology has become in a relatively short space of time. However, despite the technology having been applied in certain traffic management applications for some years, there remains a significant s
    Read More
  • QVision enters the ITS market with $250,000 giveaway at ITS America 2013
    April 22, 2013
    ITS veterans know it’s nearly impossible to come away from the annual exposition without a suitcase filled with company branded key chains, pens and thumb drives. Its just one of many perks of coming to the show. However, newcomer QVision is upping the ante, giving away two packages of its Live Loop Video traffic systems to conference goers a $250,000 value.
    Read More
  • Comprehensive review of distracted driving research released
    April 18, 2012
    The Governors Highway Safety Association (GHSA) in the US has released the first comprehensive overview summarising distracted driving research for state officials. The report considered research from more than 350 scientific papers published between 2000 and 2011.
    Read More
  • Uber AV driver charged with 'negligent homicide'
    September 17, 2020
    Rafael Vasquez pleads not guilty in collision which killed pedestrian Elaine Herzberg
    Read More

Highlighted Content