Information Display drives awareness at ITS America in Detroit

Digital signage company Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence. According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road conditio
June 7, 2018 Read time: 2 mins
Linda Sully Davey of Information Display
Digital signage company 8803 Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence.


According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road condition changes and other hazards could reduce violations and, ultimately, save lives. Knutson hammers home the point by inviting conference goers to spin a giant wheel set up in Information Display’s booth. Each segment of the wheel calls out a staggering stat that she hopes gets the visitor to think about the impact of reducing violations. Stats include: the number of pedestrian deaths in the U.S. every day and the number of fatalities that result from speeding each day.

Booth 120

For more information on companies in this article

Related Content

  • IRF Geneva leads UN road safety meeting
    October 5, 2022
    The International Road Federation (IRF) in Geneva convened key industry leaders to discuss “Action for Road Safety: Private Sector Leadership” on the occasion of the UN High Level Meeting on Global Road Safety hosted in New York
    Read More
  • ITSA Detroit 2018: a must-attend transportation event!
    May 24, 2018
    The 2018 ITS America Annual Meeting Detroit, from 4-7 June, is the must-attend transportation technology event in North America this year. The theme of the meeting, “Transportation 2.0,” will be weaved throughout the three days of plenary sessions, demonstrations, and exhibits. Discussions will centre around the future of transportation, intelligent mobility, and managing risk. “Changes happening today will fundamentally affect how people interact with transportation in the months and years ahead,” said Sh
    Read More
  • Traffic management: risky business
    June 15, 2023
    Adding a real-time accident risk layer to the profile of a road network ticks all the crucial boxes: it saves time, fuel, money and, ultimately, lives. Harriet King of Valerann explains the brain power of Lanternn by Valerann’s Core Fusion Engine...
    Read More
  • Incentive schemes target single occupancy commuters
    October 14, 2016
    Andrew Bardin Williams looks at state-run schemes to encourage green transportation habits with raffles, gift cards, competitions and frequent traveller points. The societal benefits of green transportation are obvious: less congestion, cleaner air and healthy economy. Equally the advantages for individuals are pretty clear too: a healthy lifestyle, freedom of movement and the feeling of being a part of something greater than oneself.
    Read More

Highlighted Content