Skip to main content

Green Automotive plots new course into US electric vehicle market

Green Automotive Company, a US public company involved in the conversion, import and distribution of eco-friendly vehicles, has entered into detailed discussions with Liberty Electric Cars, a UK-based developer of electric drive trains, battery management systems and provider of full support programmes for all types of electric vehicles. These discussions will lead to Liberty technology being used to convert conventional internal combustion engine driven vehicles into zero emission electric vehicles.
June 6, 2012 Read time: 2 mins
5846 Green Automotive Company, a US public company involved in the conversion, import and distribution of eco-friendly vehicles, has entered into detailed discussions with 5322 Liberty Electric Cars, a UK-based developer of electric drive trains, battery management systems and provider of full support programmes for all types of electric vehicles. These discussions will lead to Liberty technology being used to convert conventional internal combustion engine driven vehicles into zero emission electric vehicles.

“We have elected to not make the company’s primary business that of importing, performing the homologation, and then competing against a host of others now entering the market of retailing electric passenger vehicles,” said Fred Luke, president of Green Automotive Company. “Putting the last two years of import and homologation knowledge in the proper prospective, it is clear to us that our fastest and least expensive path to revenues from the EV will be to focus on the conversion of conventional internal combustion engine-driven vehicles of all types, particularly mass-transit and passenger vehicles which have already passed the US Federal Motor Vehicle Safety Standard (FMVSS) tests, to make them into zero emission vehicles.”

Liberty, formed in 2006, was the first company in the world to successfully convert the Range Rover into a high speed pure electric 4x4 capable of 322 kms (200 miles) on a single charge and driven by 4 individual motors. The Liberty Electric Range Rover was hailed as the world’s best luxury EV in 2010 and provided the most telling example of the company’s capabilities. Liberty’s expertise will serve as Green Automotive’s foundation for its expansion into the European EV market as well as provide the technology for the conversion activities planned for the North American market.

For more information on companies in this article

Related Content

  • Covid turns tolls cashless
    December 23, 2021
    When coronavirus hit, Pennsylvania Turnpike Commission made its long-planned e-tolling system permanent; this made sense, but it was still a difficult decision, explains the organisation’s Carl DeFebo
  • US IntelliDrive cooperative infrastructure programme
    February 2, 2012
    The 'rebranding' of the US's Vehicle-Infrastructure Integration programme as IntelliDrive marks an effort to make the whole undertaking more accessible both in terms of nomenclature and technology. Shelley Row, director of the ITS Joint Program Office within USDOT's Research and Innovative Technology Administration, talks about the changes
  • Car to car communications a step closer
    December 14, 2012
    Vehicle manufacturers have targeted 2015 for the first cars to roll off European assembly lines fitted with operational V2X technology. They and their partners in the Car 2 Car Communications Consortium are confident of meeting the target, reports Jon Masters. Around three years from now vehicles should be appearing in showrooms boasting the capability of communicating with each other. Manufacturers will have started fitting the first proprietary car-to-car driver-aid safety devices and deployment of ‘vehic
  • Spanish city to test 200 EVs
    May 9, 2013
    The Spanish city of Malaga is to participate in the four-year Zem2All project to study the impact that the use of electric vehicles (EVs) have on the city. During the tests an in-depth study of the impact of EVs on the electricity grid will be carried out and the conditions for a widespread use of electric cars will be analysed. Researchers say results should provide information on the impact and management of e-mobility resources in cities of the future, ranging from the use of cars, charging infrastructur