Skip to main content

Green Automotive plots new course into US electric vehicle market

Green Automotive Company, a US public company involved in the conversion, import and distribution of eco-friendly vehicles, has entered into detailed discussions with Liberty Electric Cars, a UK-based developer of electric drive trains, battery management systems and provider of full support programmes for all types of electric vehicles. These discussions will lead to Liberty technology being used to convert conventional internal combustion engine driven vehicles into zero emission electric vehicles.
June 6, 2012 Read time: 2 mins
5846 Green Automotive Company, a US public company involved in the conversion, import and distribution of eco-friendly vehicles, has entered into detailed discussions with 5322 Liberty Electric Cars, a UK-based developer of electric drive trains, battery management systems and provider of full support programmes for all types of electric vehicles. These discussions will lead to Liberty technology being used to convert conventional internal combustion engine driven vehicles into zero emission electric vehicles.

“We have elected to not make the company’s primary business that of importing, performing the homologation, and then competing against a host of others now entering the market of retailing electric passenger vehicles,” said Fred Luke, president of Green Automotive Company. “Putting the last two years of import and homologation knowledge in the proper prospective, it is clear to us that our fastest and least expensive path to revenues from the EV will be to focus on the conversion of conventional internal combustion engine-driven vehicles of all types, particularly mass-transit and passenger vehicles which have already passed the US Federal Motor Vehicle Safety Standard (FMVSS) tests, to make them into zero emission vehicles.”

Liberty, formed in 2006, was the first company in the world to successfully convert the Range Rover into a high speed pure electric 4x4 capable of 322 kms (200 miles) on a single charge and driven by 4 individual motors. The Liberty Electric Range Rover was hailed as the world’s best luxury EV in 2010 and provided the most telling example of the company’s capabilities. Liberty’s expertise will serve as Green Automotive’s foundation for its expansion into the European EV market as well as provide the technology for the conversion activities planned for the North American market.

For more information on companies in this article

Related Content

  • Electrify to double EV charging network
    August 16, 2021
    Plans include an EV charging highway to the upper Midwest
  • What will MaaS look like in 2031?
    October 25, 2021
    The next decade will see the humble trip planning app transformed by machine learning and AI, revolutionising the way we move around and interact with each other, says John Nuutinen of SkedGo
  • Self-driving cars ‘a US$87 billion opportunity in 2030’
    May 22, 2014
    The latest research from Lux Research indicates that automakers and technology developers are closer than ever to bringing self-driving cars to market, with basic Level 2 autonomous behaviour already coming to market, in the form of relatively modest self-driving features like adaptive cruise control, lane departure warning, and collision avoidance braking. With these initial steps, automakers are already on the road to some level of autonomy, but costs remain high in many cases. It is the higher levels
  • New national body to drive uptake of electric vehicles in Australia
    June 2, 2017
    A new industry-led national body that aims to drive the uptake of electric vehicles (EV) in Australia has been launched in Canberra. A total of 17 organisations, including non-profit organisation ClimateWorks Australia, Tesla, Audi, BMW, Jaguar Land Rover, infrastructure firm JET charge and the Royal Automobile Club of Victoria have joined the Electric Vehicle Council.