FIA launches road safety initiative: #ParkYourPhone when on the road

European MEP Dieter Liebrech Koch, FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017. MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.
September 28, 2017 Read time: 2 mins
European MEP Dieter Liebrech Koch, 8054 FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017.


MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.

European Commissioner for Transport, Violeta Bulc, supported FIA Region 1’s initiative, saying, “With smartphones becoming more popular than ever, it seems increasingly difficult to take our eyes off the screen. In fact, distracted driving is the cause of a growing number of road deaths and injuries. It is vital that we keep our attention on the road. As Transport Commissioner, road safety is one of my ongoing priorities. A simple way to reduce accidents is to keep your eyes on the road and off your smartphone.”

FIA President and UN Secretary-General’s special envoy for road safety, Jean Todt, said “Road safety is among my top priorities. Drivers, cyclists and pedestrians need to understand the dangers of using smartphones in traffic. To combat the 3,500 lives lost every day in road accidents, I urge all road users to park their phones when they are in traffic.”

FIA Region I director general, Laurianne Krid, said: “There are many ways to be active in traffic, from a young to an older age. FIA Region I and its member Clubs believe that lifelong learning is key to ensure the safest roads. This campaign reminds us of the many distractions that cross our path on a daily basis and encourages everyone to #ParkYourPhone and remain focussed on the road while in traffic.”

Related Content

  • May 8, 2019
    We know that ITS can reduce road deaths - this is a moral issue
    If you live in one of the world’s poor countries you are three times more likely to die in a road accident than if you live in a richer country. This sobering finding comes from the latest World Health Organisation report on road safety (p41). That simply isn’t good enough. As WHO points out, proven solutions are available to improve the chilling statistics. These include better legislation and strong enforcement, of course, but technology must also be part of the mix. This is an economic issue - but it’s
    Read More
  • April 30, 2015
    IAM warns of dangers of in-car technology distractions
    The UK Institute of Advanced Motorists (IAM) has warned that car manufacturers are building high-tech distractions into their new vehicles and have made interiors so comfortable they are being turned into living rooms. IAM chief executive officer Sarah Sillars said efforts to reduce distraction factors for motorists are being undone by the relentless pace of technology and eagerness of car makers to pack more gadgets onto dashboards. She said the main areas of concern were highly sophisticated satellite-
    Read More
  • March 4, 2019
    ASECAP cautiously welcomes EU agreement on VRU safety
    Tolling organisation ASECAP has welcomed a European agreement which would force governments to take ‘systematic account’ of vulnerable road users (VRUs). But it warns that the industry must guard against any unintended consequences of the provisional agreement between the European Council and European Parliament, which is designed to strengthen road infrastructure management in a bid to reduce fatalities and serious injuries. The wording has yet to be endorsed by the Council and the relevant European Par
    Read More
  • April 23, 2012
    Partnership to fight distracted driving
    US Transportation Secretary Ray LaHood has announced that the US DOT and Better Business Bureau will collaborate to educate consumers and businesses about the dangers of distracted driving. “Distracted driving has become a deadly epidemic on America’s roads,” Secretary LaHood said. “We know that educating people about the risk of distracted driving works, and we are pleased to be working with BBB to raise awareness and help businesses and consumers fight this problem.”
    Read More

Highlighted Content