Skip to main content

Eight ways Volkswagen can regain their customers’ trust

In the light of Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities. Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswa
October 6, 2015 Read time: 2 mins
In the light of 994 Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, 2097 Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities.

Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswagen and the US reaching OEMs, many component suppliers, dealerships, regulatory authorities and testing agencies.

It proposes that Volkswagen should: Focus on emerging markets; Position hybrid and electric powertrain as priorities; Focus on passenger safety; Position the company as a pioneer in sustainable mobility and synthetic fuels; Treat connected cars as a basic and major focal point; Bring 2125 Audi, 1656 Porsche, and other brands to the fore; Increase focus of commercial vehicle business; Conduct rigorous voluntary emission testing and certification.

“The Volkswagen crisis could have far-reaching implications for the future of diesel powertrain, resulting in even more stringent regulations and higher investment costs,” said Frost & Sullivan Automotive & Transportation senior research analyst Arun Chandranath. “Costs for carmakers to comply with emissions requirements could rise and consumers could be turned off by diesel cars.”

The automotive industry was prepared for an anti-diesel sentiment with the shift in new technologies making them more efficient and environmentally friendly than some gasoline vehicles. Auto regulators have been more focused on climate change and greenhouse emissions than concerned for public health and air quality. Regulators are under immense pressure to ensure higher standards and to restore credibility.

“Recovery will not be easy for the world’s largest auto manufacturer, however transparency and communication is essential for Volkswagen to win back the market and consumer trust,” concludes Chandranath. “Volkswagen’s recovery is critical for the overall health of the automotive industry.  Currently, Volkswagen is standing trial, but everyone’s future is at stake.”

More information on Frost & Sullivan’s insight into the Volkswagen crisis can be found on their %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal website Visit registration page false http://ow.ly/T3Kw4 false false%>.

For more information on companies in this article

Related Content

  • TRL and TomTom announce partnership on Congestion Index
    October 23, 2012
    TRL and TomTom have announced here at the ITS World Congress that they have launched a new partnership to offer more detailed analyses of the results published in TomTom’s quarterly Congestion Index which covers major metropolitan areas in Europe and North America. The partners say the collaboration will see the Congestion Index being put to practical use in solving local congestion issues. TRL traffic consultants are able to work with detailed TomTom data to produce customised analysis which meets the need
  • ITS World Congress 2017 call for demos
    January 3, 2017
    As part of the Montréal World Congress 2017, conference organizers are planning to feature live demonstrations of ITS technologies. The city of Montréal will create a virtual test bed on the streets adjacent to the Convention Centre. This test bed will include an arterial loop circling the Centre and a section of a nearby limited access highway that will be equipped with DSRC roadside units integrated with local signal controllers to support demonstrations of connected vehicle technologies. In order to a
  • Adgero to unveil world’s first operational road transport hybrid system at CVS
    April 22, 2016
    French transport tech developer Adgero will unveil what it says is the world’s first operational energy-saving, hybrid electric system for road transport at the Commercial Vehicle Show in Birmingham next week. Adgero’s hybrid technology consists of an electrically driven axle mounted under the semi-trailer, powered by a bank of ultra capacitors, and controlled by intelligent management software that automatically controls regenerative braking and acceleration boost.
  • Citilog and Signal Group sign strategic alliance
    March 26, 2014
    France’s Citilog and Signal Group of the US yesterday signed a ‘strategic alliance’ to combine their technologies, with the aim of delivering advanced ITS video analytics solutions to the North American market. Citilog will combine its capabilities in video analytics with Signal Group’s expertise in traffic controllers, with the first product designed to reduce traffic waiting times at intersections through the integration of real-time queue length calculation into adaptive intersection control.