Skip to main content

Eight ways Volkswagen can regain their customers’ trust

In the light of Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities. Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswa
October 6, 2015 Read time: 2 mins
In the light of 994 Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, 2097 Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities.

Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswagen and the US reaching OEMs, many component suppliers, dealerships, regulatory authorities and testing agencies.

It proposes that Volkswagen should: Focus on emerging markets; Position hybrid and electric powertrain as priorities; Focus on passenger safety; Position the company as a pioneer in sustainable mobility and synthetic fuels; Treat connected cars as a basic and major focal point; Bring 2125 Audi, 1656 Porsche, and other brands to the fore; Increase focus of commercial vehicle business; Conduct rigorous voluntary emission testing and certification.

“The Volkswagen crisis could have far-reaching implications for the future of diesel powertrain, resulting in even more stringent regulations and higher investment costs,” said Frost & Sullivan Automotive & Transportation senior research analyst Arun Chandranath. “Costs for carmakers to comply with emissions requirements could rise and consumers could be turned off by diesel cars.”

The automotive industry was prepared for an anti-diesel sentiment with the shift in new technologies making them more efficient and environmentally friendly than some gasoline vehicles. Auto regulators have been more focused on climate change and greenhouse emissions than concerned for public health and air quality. Regulators are under immense pressure to ensure higher standards and to restore credibility.

“Recovery will not be easy for the world’s largest auto manufacturer, however transparency and communication is essential for Volkswagen to win back the market and consumer trust,” concludes Chandranath. “Volkswagen’s recovery is critical for the overall health of the automotive industry.  Currently, Volkswagen is standing trial, but everyone’s future is at stake.”

More information on Frost & Sullivan’s insight into the Volkswagen crisis can be found on their %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal website Visit registration page false http://ow.ly/T3Kw4 false false%>.

For more information on companies in this article

Related Content

  • European Conference on ICT for transport logistics 2015
    September 7, 2015
    The 8th European Conference on ICT for Transport Logistics (ECITL) will be held in Bordeaux from 5 to 7 October 2015 with the theme of Intelligent logistics solutions – a catalyst for digital economy. The ECITL is co-organised by Ertico-ITS Europe under the auspices of the CIP Pilot CO-GISTICS. The conference will look at in-depth technologies as intelligent transport systems (ITS), vehicle-to-vehicle (V2V), vehicle-to-infrastructure (V2I), etc., which are not only essential for the introduction of e
  • Call for Contributions still open, ITS World Congress 2018
    December 11, 2017
    The Call for Contributions are still open for the ITS World Congress 2018, in Copenhagen. Through ITS, it aims to find answers to climate, air pollution, urbanization, congestion, and traffic safety through its main theme Quality of Life. The deadline for the submission of papers is 15 December 2017. Next year’s event is expected to attract over 10,000 visitors, 4,000 delegates and 400 exhibitors and will be held in the Bella Center from 12-21 September 2018. More information in the Call for Contribution
  • Real-time video vehicle tracking from Covisys
    October 29, 2014
    German company Covisys develops a range of high performance machine vision for many industries, including automotive, using cutting edge HTML5 technologies like WebRTC for video streaming and WebSockets for control of its smart cameras and devices. Its CarID vehicle licence plate detection and recognition system can be used to identify vehicles accessing public car parks and to control vehicle input and output fl ow in restricted areas.
  • European Future Cities trade delegation to provide insight to opportunities in Dubai
    January 25, 2017
    The Council of British Chambers of Commerce for Europe (COBCOE) has announced a trade delegation to Dubai, UAE, to provide UK and European businesses with access to decision-makers in the UAE focusing on the theme of Future Cities. Europe is currently active in many of the critical Smart City technologies like IoT, sustainable design, urban mobility and renewable energy, while Dubai is home to an ambitious smart city project, with a pledge to make 25 per cent of all journeys in UAE driverless by 2030.