Skip to main content

EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

Related Content

  • January 31, 2012
    Demand management schemes, is there a better way?
    The European Commission is placing too much emphasis on the use of demand management, according to the FIA. Here, Wil Botman, Director-General of the FIA's European Bureau, explains why. Towards the end of last year, the European Bureau of the Fédération Internationale de l'Automobile (FIA) released a statement which criticised the European Commission's (EC's) approach to urban traffic congestion following the adoption of the Action Plan on Urban Mobility. In particular, the FIA voiced concerns over what it
  • September 4, 2018
    Petrol/diesel cars could be fined for using London’s ‘electric streets’
    Drivers in London, UK, could be fined £130 for not using electric or hybrid vehicles on nine ‘electric streets’. The project is intended to cut pollution and improve air quality. Drivers of petrol and diesel cars will be restricted from using some roads in the Shoreditch and Old Street areas of the city between 7am-10am and 4pm-7pm on weekdays.
  • October 14, 2019
    London more than twice over air pollution limit, says ClientEarth
    Greater London is more than twice over the legal limit for air pollution levels in the UK, according to a study. Charity ClientEarth says the UK is failing to meet the legal limits of nitrogen dioxide pollution, where the annual average concentration level is 40µg/m3 (micrograms per cubic metre of air). Findings show London’s annual mean concentration of 89 µg/m3 is followed by South Wales (62 µg/m3), West Midlands Urban Area (58 µg/m3), Glasgow Urban Area (58 µg/m3) and Tyneside (54 µg/m3). The study f
  • October 7, 2013
    North Florida signals coordinated approach to congestion management
    David Crawford investigates innovative congestion management in Florida. The largest US city by area is well into the implementation of an ambitious congestion management system (CMS) on the scale of those of higher-profile centres such as Seattle and San Francisco. Regional agency the North Florida Transportation Planning Organisation (NFTPO) aims to ensure that commuters on major highways in Jacksonville can rely on a minimum 72km/h (45mph) driving speed in normal conditions.