Skip to main content

EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

Related Content

  • October 3, 2018
    Carrots are proving cost-effective in Netherlands
    There are lessons to be learned from congestion avoidance schemes in the Netherlands. David Crawford welcomes some new thinking in road pricing. Highway operators worldwide are being urged to learn from Dutch experience in using financial carrots rather than sticks to encourage drivers to avoid contributing to congestion. A Netherlands/UK group makes a convincing cost/benefit case in a new global survey of road pricing technologies, economics and acceptability. Representing the Rijkswaterstaat section of
  • April 25, 2012
    Improving traffic flow with automated urban traffic control
    Alterations to traffic signals and variable message signs are being activated to reduce congestion as soon as it occurs, through a pioneering fully automatic UTC system. Jon Masters reports In the South Yorkshire town of Barnsley in England, strategies for dealing with traffic congestion have been devised from analysis of queue data, then made to work automatically: “This represents the future of ITS for urban traffic control,” says Siemens Consultancy Services senior engineer David Carr. Over a career span
  • August 8, 2017
    UK project aims to enable local authorities to control city vehicle emissions
    UK Centre of Excellence for low carbon technologies Cenex has joined Leeds City Council to announce the launch of Project ACCRA, a collaboration between the council, Cenex, Transport Systems Catapult, Earthsense, Dynniq and Tevva Motors. The project will showcase smart city technology applications that demonstrate real-time emissions control, using live air quality data to trigger electric hybrid engines to automatically switch to zero-emission running in heavily polluted areas. The project will be demonstr
  • March 1, 2013
    Traffic monitoring and hard shoulder running
    Hard shoulder running is on the increase – and the detection and monitoring of incidents on affected roads is occupying the minds of experts across Europe and the US