EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

For more information on companies in this article

Related Content

  • Indra to manage traffic at seven tunnels in Colombia
    November 13, 2019
    Indra is to deploy its Horus traffic management platform to control seven tunnels and open-air roads in Colombia.
    Read More
  • FTA disappointed at Dartford free-flow toll delay
    September 22, 2014
    ‘The delay of the introduction of free-flow tolls at Dartford River Crossing disappointing as it may present additional costs to industry’ is the message from the Freight Transport Association (FTA). The Association has voiced its concern in response to the announcement by the Highways Agency (HA) that the planned technology to allow motorists to use the crossing without having to stop at barriers and pay is to be delayed by up to four weeks. Originally planned to be in place by the 28 October 2014, th
    Read More
  • London to have ‘car-free day’ in September
    June 21, 2019
    In a bid to highlight the ongoing problem of pollution from vehicles, London is to stage its biggest car-free day yet on 22 September. The Sunday date has been timed to coincide with World Car Free Day, which encourages motorists to give up their cars for a day. This type of activity is increasingly popular in cities worldwide – with Bogota, Colombia, and Jakarta, Indonesia, among the early adopters – as authorities wake up to the health impacts. More than half of air pollution in the UK capital is ca
    Read More
  • Pioneering IntelliDrive technologies in Michigan
    February 2, 2012
    Pete Goldin reports on upgrades to the USDOT's Michigan Test Bed, where IntelliDrive technologies are being pioneered
    Read More

Highlighted Content