Cubic executive appointed to (MaaS) Alliance board of directors

Martin Howell, Cubic Transportation Systems (CTS) director of external affairs has joined the board of directors for the Mobility as a Service (MaaS) Alliance launched in 2015 by Ertico, the European public/private partnership for intelligent transport systems. MaaS is a transportation vision for packaging demand-based transportation services, including public transport, car-sharing, rental cars, taxis and bike-sharing, onto a single platform with one payment account for users. Customers pay for what t
April 15, 2016 Read time: 2 mins
Martin Howell, 378 Cubic Transportation Systems (CTS) director of external affairs has joined the board of directors for the Mobility as a Service (MaaS) Alliance launched in 2015 by Ertico, the European public/private partnership for intelligent transport systems.  

MaaS is a transportation vision for packaging demand-based transportation services, including public transport, car-sharing, rental cars, taxis and bike-sharing, onto a single platform with one payment account for users. Customers pay for what they use through a provider’s subscription service and are billed one invoice per month, similar to the way utility or mobile phone services are managed today. Trials in Finland and Sweden have been well received, leading to further development by the MaaS Alliance in Europe, with the potential to extend to other global regions.

Among the benefits of MaaS is the possibility that it could be significantly cheaper for a user when compared to owning a private vehicle, taking into account the cumulative costs of finance, insurance, maintenance, parking and more. MaaS also has the potential to remove millions of private vehicles from congested freeways, lessening pollution and other environmental impacts.

For more information on companies in this article

Related Content

  • Rethink required to reduce road transport’s environmental impact
    March 15, 2016
    Against a background of a renewed focus on limiting the rise in average temperatures, Colin Sowman looks at a project that is taking a holistic approach to the environmental impact and safety of road transport. At the COP21 meeting in Paris last December, almost 200 nations agreed to reduce greenhouse gas emissions in an effort to keep the rise in global temperatures to 2°C) compared with pre-industrial levels. The transportation sector is a major contributor to the production of CO2, one of the main green
    Read More
  • Smartphone solution for parking performance
    March 31, 2017
    Automated parking offers optimised space utilisation and fewer damage complaints as David Crawford discovers. As cars become smarter, technology designed to make parking them more straightforward is developing in parallel. In turn, it is becoming clear that the places where vehicles spend much of their time will need to respond – more comprehensively than by supporting established aids such as smartphone-based parking location and reservation, or payment for time used.
    Read More
  • Smartphone solution for parking performance
    March 31, 2017
    Automated parking offers optimised space utilisation and fewer damage complaints as David Crawford discovers. As cars become smarter, technology designed to make parking them more straightforward is developing in parallel. In turn, it is becoming clear that the places where vehicles spend much of their time will need to respond – more comprehensively than by supporting established aids such as smartphone-based parking location and reservation, or payment for time used.
    Read More
  • New mobility services could benefit city dwellers and make public transport more affordable
    November 3, 2017
    New mobility services integrated into mass transit systems could improve the lives of all urban inhabitants and make public transport more affordable, accessible and sustainable, according to research from the Coalition for Urban Transitions (CfUT). It also presents the first global survey of new mobility services, and identifies emerging trends and opportunities for decision-makers in both the public and private sectors.
    Read More

Highlighted Content