Cubic executive appointed to (MaaS) Alliance board of directors

Martin Howell, Cubic Transportation Systems (CTS) director of external affairs has joined the board of directors for the Mobility as a Service (MaaS) Alliance launched in 2015 by Ertico, the European public/private partnership for intelligent transport systems. MaaS is a transportation vision for packaging demand-based transportation services, including public transport, car-sharing, rental cars, taxis and bike-sharing, onto a single platform with one payment account for users. Customers pay for what t
April 15, 2016 Read time: 2 mins
Martin Howell, 378 Cubic Transportation Systems (CTS) director of external affairs has joined the board of directors for the Mobility as a Service (MaaS) Alliance launched in 2015 by Ertico, the European public/private partnership for intelligent transport systems.  

MaaS is a transportation vision for packaging demand-based transportation services, including public transport, car-sharing, rental cars, taxis and bike-sharing, onto a single platform with one payment account for users. Customers pay for what they use through a provider’s subscription service and are billed one invoice per month, similar to the way utility or mobile phone services are managed today. Trials in Finland and Sweden have been well received, leading to further development by the MaaS Alliance in Europe, with the potential to extend to other global regions.

Among the benefits of MaaS is the possibility that it could be significantly cheaper for a user when compared to owning a private vehicle, taking into account the cumulative costs of finance, insurance, maintenance, parking and more. MaaS also has the potential to remove millions of private vehicles from congested freeways, lessening pollution and other environmental impacts.

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