Skip to main content

Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • December 15, 2015
    Mobility as a Service gaining traction in US and Europe
    As Mobility as a Service starts to move into the mainstream of transport planning, David Crawford compares European and North American initiatives. Mobility as a Service (MaaS) is a concept fast gaining traction on both sides of the Atlantic as a way of giving travellers digital multimodal one-stop shops and journey planning tools as an alternative to private car use. Planned delivery methods include subscription-based travel packages in Europe, and 'mobility aggregator' apps, including employee commute ben
  • November 5, 2021
    The world was your Oyster
    Embracing digital payments and transparent journey planning is key to changing traveller behaviour and accelerating integrated public transport, says Martin Howell of Worldline
  • March 11, 2016
    The FIA’s formula for future mobility
    The FIA’s Region I president Thierry Willemarck tells Colin Sowman about his organisation’s campaigning work for the rights of road users and mobility for all. The Fédération Internationale de l’Automobile may be best known as the FIA and the governing body for world motor sport - particularly Formula 1 - but its influence spreads far wider than the racetrack. The organisation was founded in 1904 with a remit to safeguard the rights and promote the interests of motorists and motor sport across the world. No
  • July 18, 2012
    Priority for safety and interoperability, need for DSRC
    Justin McNew, Chief Technology Officer, Kapsch TrafficCom Inc., USA offers his opinion of where 5.9GHz DSRC technology will head in the coming years. The debate ranges back and forth over the most suitable technological solution for future tolling and charging in the US. However, the coming trend is common cooperative infrastructure: instrumented roads and vehicles with the capacity to communicate with each other over all manner of safety, mobility and traveller applications, many of which will involve fina