Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • Vianova data aims to speed up bus flow in City of Light
    May 15, 2023
    RATP partners to make public transit vehicles smarter and speed up routes in Paris
    Read More
  • Why integrated traffic management needs a cohesive approach
    April 10, 2012
    Traffic control is increasingly being viewed as one essential element of a wider ‘system of systems’ – the smart city. Jason Barnes, Jon Masters and David Crawford report on latest ideas and efforts for making cities ‘smarter’ Virtually every element of the fabric and utilitarian operations that make urban areas tick can now be found somewhere in the mix that is the ‘smart city’ agenda. Ideas have expanded and projects pursued in different directions as the rhetoric on making cities ‘smarter’ has grown. App
    Read More
  • ITS industry in the US has grown to $48 billion and will expand
    April 17, 2012
    ITS America has released what it says is the most comprehensive study to date on the scope of the ITS industry in the United States and North America. Researchers found intelligent transportation to be a fast growing sector valued at approximately US$48 billion. Results indicate that cities and states with drastically reduced budgets are turning to technology solutions to maximize existing highway capacity.
    Read More
  • ITS industry in the US has grown to $48 billion and will expand
    April 17, 2012
    ITS America has released what it says is the most comprehensive study to date on the scope of the ITS industry in the United States and North America. Researchers found intelligent transportation to be a fast growing sector valued at approximately US$48 billion. Results indicate that cities and states with drastically reduced budgets are turning to technology solutions to maximize existing highway capacity.
    Read More

Highlighted Content