Skip to main content

Cadillac future is V2X, says General Motors

One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range. The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing an
June 7, 2018 Read time: 2 mins
Mark Reuss, GM executive vice president
One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. 948 General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range.


The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing and supply chain, said that Super Cruise will be available on all Cadillac models, with the roll-out beginning in 2020. “That’s a big deal: Super Cruise is a giant leap along the path to true autonomous vehicles,” he said. “AVs will change the automotive world and will change lives.”

The company also plans to offer V2X communications in a “high-volume crossover” model by 2023 and will eventually expand that technology across the whole of Cadillac’s portfolio.

“V2X can be an enabler,” Reuss went on, bringing the GM vision of “zero crashes and zero congestion” closer to reality. “When cars can talk to the infrastructure, the benefits will be even greater,” Reuss insisted. “We’ll save lives, we’ll save time and we’ll save money – but most importantly, we’ll save lives.”

He concluded: “Let’s work together to get this done – to take these necessary steps. This is truly the opportunity of a lifetime. If we work together we can bring the future a little bit closer to the now. It’s up to us – there’s no-one else coming – so let’s get it done.”

Booth 101

For more information on companies in this article

Related Content

  • North Carolina DoT wins top award for hurricane response
    January 16, 2019
    North Carolina Department of Transportation (NCDoT) has won a major award for its work responding to Hurricane Florence last year. The organisation was the overall trophy winner – up against 60 other submissions - at the first annual Transportation Systems Management and Operations (TSMO) Awards, run by the US National Operations Center of Excellence (NOCoE). The gong was presented to Jennifer Portanova, NCDoT state systems operations engineer, at the 2019 Transportation Research Board annual meeting
  • Leading Finland’s transport revolution
    July 18, 2017
    Anne Berner, Finland’s minister of transport and communications, does not fit the normal political mould. She is not a career politician but a business executive who became a member of parliament in 2015 and has said from the outset that she will only serve one term. Without concerns about being re-elected and a clear view of the future of transport, Berner can concentrate on what needs to be done - tackling some of the more contentious and intransigent subjects. Her name is best known for two major initiat
  • Connectivity vital for advancing autonomous, electric and shared tech, says Bloomberg
    February 12, 2019
    Connectivity is essential for the development of autonomous, electric and shared technologies, according to international media outlet Bloomberg. “Connectivity is at the heart of this as autonomous cars need high-definition maps that are connected through 4G,” said Phil Robinson, head of research and insight, EMEA Bloomberg Media. “For electric, you need to know where the next charging station is by being connected to the app while Uber users are connected to 4G or Wi-Fi to make it happen.” Robinson a
  • Highways England highlights enforcement business
    April 16, 2019
    Enforcement policies need to start focusing much harder on business users, says a new initiative from Highways England. Geoff Hadwick reports on what this could mean for cutting work-related injuries and incidents