Skip to main content

Cadillac future is V2X, says General Motors

One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range. The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing an
June 7, 2018 Read time: 2 mins
Mark Reuss, GM executive vice president
One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. 948 General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range.


The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing and supply chain, said that Super Cruise will be available on all Cadillac models, with the roll-out beginning in 2020. “That’s a big deal: Super Cruise is a giant leap along the path to true autonomous vehicles,” he said. “AVs will change the automotive world and will change lives.”

The company also plans to offer V2X communications in a “high-volume crossover” model by 2023 and will eventually expand that technology across the whole of Cadillac’s portfolio.

“V2X can be an enabler,” Reuss went on, bringing the GM vision of “zero crashes and zero congestion” closer to reality. “When cars can talk to the infrastructure, the benefits will be even greater,” Reuss insisted. “We’ll save lives, we’ll save time and we’ll save money – but most importantly, we’ll save lives.”

He concluded: “Let’s work together to get this done – to take these necessary steps. This is truly the opportunity of a lifetime. If we work together we can bring the future a little bit closer to the now. It’s up to us – there’s no-one else coming – so let’s get it done.”

Booth 101

For more information on companies in this article

Related Content

  • Watch your step: the sidewalk robots are here
    March 14, 2023
    The way we order and pay for goods has changed radically – but what about how those goods are delivered? Gordon Feller looks at how sidewalk robots might reshape the urban landscape
  • An 'E' for effort
    February 27, 2012
    A friend of mine's wife used to work on a ladies' magazine.
  • Car2Go to halt carsharing operations in Toronto
    May 29, 2018
    Car-sharing group Car2Go is suspending operations in Toronto, Canada, because of what it sees as restrictive regulations introduced by the city’s authorities. Toronto City Council is introducing its own free-floating carshare pilot on June 1 which Car2Go says makes its service ‘inoperable’. In a letter to users, Car2Go’s North America CEO Paul DeLong says that companies taking part in Toronto’s new pilot will be charged $1,499.02 per vehicle and that many streets which operate a residents’ parking permit
  • C/AVs could mean cheaper roads
    October 28, 2019
    The safety benefits of C/AVs have long been promoted – but research suggests they should also contribute to cheaper roads. David Crawford investigates the potential benefits in infrastructure costs Building narrower freeway lanes to accommodate the enhanced route-tracking capabilities of connected and autonomous vehicles (C/AVs), running in platoon conditions, could result in cost savings of £0.5 million (€0.56 million or US$6.5 million) for every km of road length built. Such benefits could be secur